Unhappy Hour: How UK pubs are using dynamic pricing

On the weekend, a friend of the pod was sitting in a pub owned by Britain's biggest pub company, Stonegate Group. If you have ever drunk in a pub in the UK there is a good chance it may have been Stonegate Group - their brands include Yates’s, Be at one, and the Slug & Lettuce, they have over 800 venues. Recently, they’ve introduced a ‘dynamic pricing’ policy across all their locations. Think of it like ‘surge pricing’, it basically means the cost of drinking will go up at popular times. 

It’s pretty straight forward, the surge pricing system will kick in when the pubs are at their busiest hours and could see drinks prices going up by 20 pence which is roughly 35 cent. Prices will return to normal at less popular times. Today Simon and Sascha look at the new adopters of dynamic pricing, and ask - will we ever pay the same again?

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