A Guide to Style Guides with Kimmy Snow of ShowLabs

A Guide to Style Guides with Kimmy Snow of ShowLabs

Author: Daniel Jester November 7, 2023 Duration: 32:51
This week Daniel is joined by Kimmy Snow, lead stylist at ShowLabs, the Denver based commercial product studio. In this episode we discuss the daunting task of creating a style guide for a brand or retailer. In e-comm product photography, the style guide is standard and a critical part of doing production photography at scale, but as Daniel learned during a recent presentation to product photography students at Art Center, it can be a challenging thing to understand and build in a way that works for all parties involved.

Hosted by Daniel Jester, The E-commerce Content Creation Podcast goes beyond the surface to explore the intricate world of visual storytelling behind online retail. This isn't just about taking pretty pictures; it's a deep dive into the entire creative engine that powers modern brands. Each conversation examines how photographers, videographers, stylists, and art directors actually work with marketing, merchandising, and tech teams to turn creative vision into tangible business results. You'll hear practical discussions about workflow, technology, and management that sit at the intersection of art and commerce. Covering a landscape that includes beauty, fashion, and countless other sectors, the podcast reveals how strategic content creation directly influences customer experience and organizational goals. For anyone involved in bringing a product to life online, these episodes offer a rare look at the collaborative challenges and solutions that define success in a crowded digital marketplace. Tune in for honest talk about the craft, business, and evolving technology of e-commerce visuals.
Author: Language: English Episodes: 100

The E-commerce Content Creation Podcast