A Lean Approach to Technology in Your Studio with Curren Calhoun of Gap Inc.

A Lean Approach to Technology in Your Studio with Curren Calhoun of Gap Inc.

Author: Daniel Jester June 29, 2021 Duration: 30:46

Summary

Curren Calhoun joins Daniel for this episode of The E-commerce Content Creation Podcast and we discuss his approach to identifying, implementing and supporting new and existing technology in your photo studio. 

Key Takeaways

  • Technology in your studio should be an enhancer. It should enhance your production process and allow creatives on your team to create. 
  • Anything that can be automated, should be automated. No one should be spending time on repetitive tasks.
  • Evaluate your own process before trying to identify or implement new tech. Your process needs to already have the non-value add steps removed, otherwise the new solution enhances those issues. 
  • Look for solutions that allow you to work the way you want to work, but also be willing to adjust your workflow to take advantage of the tools available. 
  • Being able to "translate" creative needs and ideas to numbers to sell a necessary tool, is a vital skill to support your team. 
  • You need an advocate for tech in your studio, because things change so quickly and workflows can be interrupted easily. 
  • Educated and engaging your IT team can help smooth tech transitions and help improve support for the studio team. 

Links & Resources

Curren on LinkedIn

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com


Hosted by Daniel Jester, The E-commerce Content Creation Podcast goes beyond the surface to explore the intricate world of visual storytelling behind online retail. This isn't just about taking pretty pictures; it's a deep dive into the entire creative engine that powers modern brands. Each conversation examines how photographers, videographers, stylists, and art directors actually work with marketing, merchandising, and tech teams to turn creative vision into tangible business results. You'll hear practical discussions about workflow, technology, and management that sit at the intersection of art and commerce. Covering a landscape that includes beauty, fashion, and countless other sectors, the podcast reveals how strategic content creation directly influences customer experience and organizational goals. For anyone involved in bringing a product to life online, these episodes offer a rare look at the collaborative challenges and solutions that define success in a crowded digital marketplace. Tune in for honest talk about the craft, business, and evolving technology of e-commerce visuals.
Author: Language: English Episodes: 183

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