Algorithms, Synths, and the Modeling Agency of the Future

Author: Daniel Jester January 25, 2022 Duration: 33:10

Business Arts Beauty Fashion Management Technology

Summary

Imagine a world where a creative director walks over to a workstations and says “We need a family, two parents and two kids, sitting down playing a game together.” The person at the workstation punches a few keys, adjusts a few things, and boom, out comes a unique image that is exactly what the creative director asked for. Not a mock up, not a set of casting photos. The complete image, ready for use because you already own the license. You paid to license the technology, the algorithm that uses an ever growing library of hundreds of thousands of images (which also have been properly licensed) to generate this unique imagery. Our guest for this episode, Mark Milstein is Chief Operating Officer of a company called vAIsual and with the tech they’ve developed you may not have to imagine this world much longer.

Key Takeaways

vAIsual is a company that has created an algorithm and interface that creates entirely synthetic "models." These people do not exist in the real world, and are available for licensing without the legal considerations that come with hiring a real world model.
This technology can and will manifest in a lot of ways - SaaS, PaaS, and white label services are all in the future of this technology.
vAIsual shoots hundreds of thousands of images of real people every year. These individuals have signed model releases that release the rights of their biometrics to the company in order to be used as reference for the generations of synths.
The e-commerce photographer of the future may become something more of a synthographer, able to leverage their skills to generate content exactly in line with the creative brief.
This technology could allow for the extreme localization of content, allowing global brands to easily represent the various demographics they serve.

Resources

vAIsual on the web

Mark Milstein on LinkedIn

Koreas First Virtual Influencer

These are the first 100% AI generated stock photos of people

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com

The E-commerce Content Creation Podcast

Hosted by Daniel Jester, The E-commerce Content Creation Podcast goes beyond the surface to explore the intricate world of visual storytelling behind online retail. This isn't just about taking pretty pictures; it's a deep dive into the entire creative engine that powers modern brands. Each conversation examines how photographers, videographers, stylists, and art directors actually work with marketing, merchandising, and tech teams to turn creative vision into tangible business results. You'll hear practical discussions about workflow, technology, and management that sit at the intersection of art and commerce. Covering a landscape that includes beauty, fashion, and countless other sectors, the podcast reveals how strategic content creation directly influences customer experience and organizational goals. For anyone involved in bringing a product to life online, these episodes offer a rare look at the collaborative challenges and solutions that define success in a crowded digital marketplace. Tune in for honest talk about the craft, business, and evolving technology of e-commerce visuals.

Author: Daniel Jester Language: English Episodes: 183

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