Summary
As an elder millennial Daniel still finds himself awestruck at the technology that we have available to us in our phones. Literally at our fingertips. As a career product photographer, Daniel has tried every iphone app that professes to be able to remove the background from an image, and they have always fallen short of being a serious tool. This is actually true of not just apps, but plugins and even some native photoshop features. Photoshop select and mask is still somehow very easily fooled by tones that are too similar. The solution to this problem, for small businesses and independent creators, is pretty expensive. Hiring a retoucher or service increases the cost of producing images and lengthens the lead time exponentially. Matthieu Rouif of PhotoRoom, recognized an opportunity and knew the engineers who could solve this problem. PhotoRoom was born and has taken off very quickly. With close to 40 million downloads, and Matthieu has seen users of all types, from all backgrounds, all over the world, find a solution with PhotoRoom.
Discount Code
Use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer.
Key Takeaways
- Matthieu was always interested in light and photography, and focused on the science of light at Stanford University. This was in the earlier days of the iPhone and Matthieu wanted to get into photography in some way, it made more sense to make apps for the iphone that supported photography, then try to develop hardware as well as software.
- After some time working for GoPro when they bought the app that Matthieu founded, he worked with some brilliant machine learning engineers to develop and app that could support the creative needs of small brands, independent creators, and other "Businesses Of Passion."
- PhotoRoom has grown quickly with a brilliant app that functions much better than most competing apps or features. In Daniel's own tests, PhotoRoom outperformed every other app and the iOS 16 feature
- PhotoRoom now has close to 40 million downloads
- PhotoRoom uses AI to not only remove the background, but understand what it is you're selling, and help guide you to templates or settings that are optimized for what you're selling, the region you're in, and more.
- PhotoRoom has observed many users like to use the app for personal use, and then discover that it is powerful enough to solve problems they have at work.
Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com
