Guiding a Studio Through Hyper Growth with Carrie Crow of Hello Fresh

Guiding a Studio Through Hyper Growth with Carrie Crow of Hello Fresh

Author: Daniel Jester May 25, 2021 Duration: 27:07
The E-commerce Content Creation Podcast
BusinessArtsBeautyFashionManagementTechnology

Summary

Carrie Crow of Hello Fresh joins Daniel to talk about some things she learned when Hello Fresh was acquiring brands and rapidly expanding, along with their content needs. We discuss how it's ok to get it wrong at first, and learning your lessons quickly. Carrie quickly realized that her team and space needed to be modular and nimble, constantly growing their skillset and capability while anticipating what future creative requests might be. 

Key Takeaways

  • It's ok to get it wrong at first, but fail fast and move on. Leverage your learnings and always review or hindsight your work.
  • Rigid team structures and processes make it almost impossible to adapt when your company grows overnight. 
  • Cross-training teams to make sure that any one creative team member can produce content for any channel is important to agility and business continuity. 
  • Offering the opportunity for your teams to build portfolios is a great way to attract top talent and engage teams. 
  • In NYC, if you need a tiger on set, Carrie can help you out. 
  • When planning is difficult, you can always look at the worst case scenario and determine a plan.

Links & Resources

Carrie Crow on LinkedIn

Hello Fresh

Every Plate

Green Chef

Factor

Glossary
Steve Giralt - Visual Engineer, Director, and Photographer at The Garage which is NYC based content studio that specializes in engineering incredible video content through the use of robotics, AI and human ingenuity. 

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com


Hosted by Daniel Jester, The E-commerce Content Creation Podcast goes beyond the surface to explore the intricate world of visual storytelling behind online retail. This isn't just about taking pretty pictures; it's a deep dive into the entire creative engine that powers modern brands. Each conversation examines how photographers, videographers, stylists, and art directors actually work with marketing, merchandising, and tech teams to turn creative vision into tangible business results. You'll hear practical discussions about workflow, technology, and management that sit at the intersection of art and commerce. Covering a landscape that includes beauty, fashion, and countless other sectors, the podcast reveals how strategic content creation directly influences customer experience and organizational goals. For anyone involved in bringing a product to life online, these episodes offer a rare look at the collaborative challenges and solutions that define success in a crowded digital marketplace. Tune in for honest talk about the craft, business, and evolving technology of e-commerce visuals.
Author: Language: English Episodes: 183

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