Overcoming the Unexpected with your In-House Creative Team

Overcoming the Unexpected with your In-House Creative Team

Author: Daniel Jester October 19, 2021 Duration: 23:57

Summary

Doug Wallstrom of Vera Bradley joins Daniel in this episode to share some stories that highlight the unique ability of the in-house editorial team to overcome the unexpected and get the shots they need to move the business forward. 

Key Takeaways

  • Agency relationships are quite important to businesses big and small. Similarly, the in-house team  has it's own strengths that can help a business achieve it's content goals
  • The ability to pivot creative, try new things,  test an idea to have something to show the C-Suite, are all things the in-house team can help with. 
  • Being able to decentralize a production, specifically spreading out key elements of a production to overcome adverse weather, can help institutionalize some of our industry learnings from the pandemic. 
  • Doug plead guilty to the studio crime of changing the playlist mid shoot. Since he changed it to The Clash, he was lightly sentenced to time served. 

Links & Resources

Vera Bradley on LinkedIn

The Clash - London Calling

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com


Hosted by Daniel Jester, The E-commerce Content Creation Podcast goes beyond the surface to explore the intricate world of visual storytelling behind online retail. This isn't just about taking pretty pictures; it's a deep dive into the entire creative engine that powers modern brands. Each conversation examines how photographers, videographers, stylists, and art directors actually work with marketing, merchandising, and tech teams to turn creative vision into tangible business results. You'll hear practical discussions about workflow, technology, and management that sit at the intersection of art and commerce. Covering a landscape that includes beauty, fashion, and countless other sectors, the podcast reveals how strategic content creation directly influences customer experience and organizational goals. For anyone involved in bringing a product to life online, these episodes offer a rare look at the collaborative challenges and solutions that define success in a crowded digital marketplace. Tune in for honest talk about the craft, business, and evolving technology of e-commerce visuals.
Author: Language: English Episodes: 183

The E-commerce Content Creation Podcast
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