Physical Studio Space Considerations with Kevin Mason

Physical Studio Space Considerations with Kevin Mason

Author: Daniel Jester November 9, 2021 Duration: 29:49
The E-commerce Content Creation Podcast
BusinessArtsBeautyFashionManagementTechnology

Summary

Kevin Mason has been in photography for a long time working for organizations like Amazon, TopShop TopMan, and most recently consulting in creative production with his company Studio Workflow. Kevin also has a degree in interior architecture, and having consulting on some big studio builds, Daniel sat down to discuss with him his approach to building a new space. 

Key Takeaways

  • Identifying the space: Key stakeholders and members of the business unit should be involved as much as possible in choosing a space. The space matters a lot when it comes to physical workflows.
  • You need clarity on what you're trying to achieve. Do you need more space to store product? Are you building a flagship studio to attract talent or brands?
  • Like many things in business, understand your goals and identify ways to achieve them with your physical space.
  • Evaluating your entire workflow to understand output and how it may improved, will have an impact on how many sets you may need in the new space.
  • Art direction also plays a role in space needs. How much light control do we need? How high should the ceilings be?
  • Do what you can to extend the brand experience into your studio. This helps your talent feel engaged WITH the brand while creating content FOR the brand. 

Links & Resources

Kevin Mason on LinkedIn

Studio Workflow Limited

Forbes Article on Workspace Impact to Employees

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com


Hosted by Daniel Jester, The E-commerce Content Creation Podcast goes beyond the surface to explore the intricate world of visual storytelling behind online retail. This isn't just about taking pretty pictures; it's a deep dive into the entire creative engine that powers modern brands. Each conversation examines how photographers, videographers, stylists, and art directors actually work with marketing, merchandising, and tech teams to turn creative vision into tangible business results. You'll hear practical discussions about workflow, technology, and management that sit at the intersection of art and commerce. Covering a landscape that includes beauty, fashion, and countless other sectors, the podcast reveals how strategic content creation directly influences customer experience and organizational goals. For anyone involved in bringing a product to life online, these episodes offer a rare look at the collaborative challenges and solutions that define success in a crowded digital marketplace. Tune in for honest talk about the craft, business, and evolving technology of e-commerce visuals.
Author: Language: English Episodes: 183

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