Stills & Video: A Makeup Artist's Perspective with Cathi Singh

Author: Daniel Jester November 22, 2022 Duration: 28:27

Business Arts Beauty Fashion Management Technology

Summary

In creative production there are many roles and skills that pull together to make the magic happen, and each of those team members have a perspective on how things shake out. One very unique role in creative production is the Hair and Makeup artist. Present on almost every production that requires human talent, the hair and makeup artist sees it all and is impacted directly by every other role. Joining Daniel for this episode is Cathi Singh, Southern California based hair and makeup artist, to talk about how shooting stills and video changes how she approaches her job, and the trends she’s seeing in the types of content being produced.

Key Takeaways

When considering how to tackle hair and make up for stills vs. video, there are considerations you need to make to ensure not only continuity between stills and video, but also how the nature of video changes what you can get away with.
In stills production you can get away with a lot more because of the locked perspective and the fact that nothing moves. You can place hair elements where you need them, and you can use make up to cover things in stills that don't work in video.
Art direction also should probably move toward more natural and product focused.
As a hair and make up artist, Cathi must remember that she isn't selling her hair styling skill, but selling the product featured.
How you approach the shoot for still and video has an impact as well, are you bouncing between stills and video or shooting stills on day 1 and video on day 2.
Somehow we ended up talking about task switching, as related to stills and video.
A challenge for campaign shoots in the future: reduce you deliverables per day by 10%, just to see how that impacts the team and quality of the work.
Many shoots that Cathi is working on are shooting multiple vintage formats on top of digital

Discount Code

Reminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer.

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com

The E-commerce Content Creation Podcast

Hosted by Daniel Jester, The E-commerce Content Creation Podcast goes beyond the surface to explore the intricate world of visual storytelling behind online retail. This isn't just about taking pretty pictures; it's a deep dive into the entire creative engine that powers modern brands. Each conversation examines how photographers, videographers, stylists, and art directors actually work with marketing, merchandising, and tech teams to turn creative vision into tangible business results. You'll hear practical discussions about workflow, technology, and management that sit at the intersection of art and commerce. Covering a landscape that includes beauty, fashion, and countless other sectors, the podcast reveals how strategic content creation directly influences customer experience and organizational goals. For anyone involved in bringing a product to life online, these episodes offer a rare look at the collaborative challenges and solutions that define success in a crowded digital marketplace. Tune in for honest talk about the craft, business, and evolving technology of e-commerce visuals.

Author: Daniel Jester Language: English Episodes: 183

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