Studio Highlight: ShowLabs, Creative Force and Orbitvu with Danny Effron and Polly Babcock

Studio Highlight: ShowLabs, Creative Force and Orbitvu with Danny Effron and Polly Babcock

Author: Daniel Jester September 20, 2022 Duration: 32:03
The E-commerce Content Creation Podcast
BusinessArtsBeautyFashionManagementTechnology

Summary

The Content Crisis. Danny Effron said it really well in this episode of our podcast. When a brand makes the decision to move into a new marketing space or channel, they quickly find out that requires its entire own set of assets designed to work within that space. This is why the content studio of the future needs to be able to adapt quickly, while still building a system that ensures accurate and timely work. Joining Daniel for this episode is Danny Effron and Polly Babcock of ShowLabs, a Denver based commercial studio that uses some of the most cutting edge technology available in our industry in order to meet the content crisis head on. 

Key Takeaways

  • ShowLabs was founded by Danny Effron to help solve problems that retailers in the sports and outdoors space  were experience with content creation
  • The Sports and Outdoors industry was a bit slower to come around on wholesale channels, focusing on D2C. They needed a way to leverage the new technology in the wholesale market.
  • ShowLabs builds structure around the content creation process. They build a framework so that brands provide all the information needed to produce exactly the right content.
  • "Content Crisis" Brands moving into new and different channels realize that they need to make content for each of these channels.
  • ShowLabs was a test studio for the Creative Force integration with Orbitvu devices. ShowLabs has been able to streamline their workflow and ensure accurate file handling and naming with this integration.
  • While the Beta had its issues, it's been quite successful.

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com


Hosted by Daniel Jester, The E-commerce Content Creation Podcast goes beyond the surface to explore the intricate world of visual storytelling behind online retail. This isn't just about taking pretty pictures; it's a deep dive into the entire creative engine that powers modern brands. Each conversation examines how photographers, videographers, stylists, and art directors actually work with marketing, merchandising, and tech teams to turn creative vision into tangible business results. You'll hear practical discussions about workflow, technology, and management that sit at the intersection of art and commerce. Covering a landscape that includes beauty, fashion, and countless other sectors, the podcast reveals how strategic content creation directly influences customer experience and organizational goals. For anyone involved in bringing a product to life online, these episodes offer a rare look at the collaborative challenges and solutions that define success in a crowded digital marketplace. Tune in for honest talk about the craft, business, and evolving technology of e-commerce visuals.
Author: Language: English Episodes: 183

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