Telling Your Product's Story with Brian Hennessy of Talkoot

Telling Your Product's Story with Brian Hennessy of Talkoot

Author: Daniel Jester February 7, 2023 Duration: 34:20
We have a tendency to focus on visual content on this podcast but that isn’t the only content you need to be able to sell your products online. Copywriting is another critical element to a telling your products story, and just like photography, it’s a process that needs to be managed, with controls and guardrails in place to make sure you’re saying the right things to the right people in the right places. Joining Daniel for this episode is Brian Hennessy, co-founder and CEO at Talkoot, an AI powered copywriting platform with elements of PIM systems and a lot of cool features to make sure you’re not just telling a story, but telling the right story.

Hosted by Daniel Jester, The E-commerce Content Creation Podcast goes beyond the surface to explore the intricate world of visual storytelling behind online retail. This isn't just about taking pretty pictures; it's a deep dive into the entire creative engine that powers modern brands. Each conversation examines how photographers, videographers, stylists, and art directors actually work with marketing, merchandising, and tech teams to turn creative vision into tangible business results. You'll hear practical discussions about workflow, technology, and management that sit at the intersection of art and commerce. Covering a landscape that includes beauty, fashion, and countless other sectors, the podcast reveals how strategic content creation directly influences customer experience and organizational goals. For anyone involved in bringing a product to life online, these episodes offer a rare look at the collaborative challenges and solutions that define success in a crowded digital marketplace. Tune in for honest talk about the craft, business, and evolving technology of e-commerce visuals.
Author: Language: English Episodes: 100

The E-commerce Content Creation Podcast
Podcast Episodes
The Flash Drive Files - Episode 1 with Matthew Schulert [not-audio_url] [/not-audio_url]

Duration: 56:36
In episode 1 of this bonus miniseries, brought to you by verybusy.io, Daniel Jester interviews Matthew Schulert about the early days of e-commerce product photography, specifically focusing on their experiences at HauteL…
EPS, HSNY & TFDT [not-audio_url] [/not-audio_url]

Duration: 29:47
Summary In this solo episode, Daniel Jester discusses the current job market in the creative industry and the need to value and invest in creative teams. He also talks about his plans to offer a podcast playbook ebook an…
Complimentary Rolls/Roles with Caydie McCumber [not-audio_url] [/not-audio_url]

Duration: 45:23
In this conversation, Daniel Jester and Caydie discuss the importance of fair compensation and licensing for photographers in the e-commerce industry. They explore the challenges faced by freelance photographers working…
AMA with Professor Jester [not-audio_url] [/not-audio_url]

Duration: 45:20
In this episode of the E-commerce Content Creation Podcast, host Daniel Jester brings a personal touch by inviting three of his students and teaching assistants from his product photography class at Art Center College of…
Live on LinkedIn: Henry Stewart, 3D, and more! [not-audio_url] [/not-audio_url]

Duration: 30:22
In this episode, Daniel discusses the upcoming Henry Stewart Photo Studio Operations event and highlights the theme of change in the event agenda. He explores the potential impact of AI and 3D in creative content product…
Just a Couple of First Term Photo Instructors with Dan Urbano [not-audio_url] [/not-audio_url]

Duration: 40:27
In this episode, Daniel Jester and Dan Urbano discuss their experiences teaching photography classes and the challenges they faced. They reflect on the importance of understanding the needs and knowledge levels of their…
Niche Down! with Caydie McCumber [not-audio_url] [/not-audio_url]

Duration: 49:11
In this conversation, Daniel and Caydie discuss the importance of finding a niche in photography and the benefits it can bring. They explore the challenges and rewards of focusing on a specific genre, such as active life…