The Blockchain and E-commerce Creative with David Iscove of Cella

The Blockchain and E-commerce Creative with David Iscove of Cella

Author: Daniel Jester January 17, 2023 Duration: 34:35
The E-commerce Content Creation Podcast
BusinessArtsBeautyFashionManagementTechnology

Summary

Daniel has been pretty vocal in his skepticism of NFTs, Crypto and by extension, the blockchain, but the guest today, David Iscove, director of technology consulting at Cella has cautioned him against throwing the baby out with the bathwater.

As David describes this technology and what value it has beyond the applications that most casual observers are familiar with, it becomes pretty clear that there may be some interesting applications in the e-commerce content creation space. 

Key Takeaways

  • While it's most commonly associated with crypto currency and NFT's, blockchain technology is essentially a decentralized log that no one entity controls, and by it's nature it can be used to validate all sorts of transactions, including image creation and manipulation. 
  • Some of the less publicized use cases of blockchain tech that occur today include archiving important events with imagery and verify the validity of those events with blockchain ledger entries. 
  • Adobe is looking at blockchain tech to aid in archiving and authenticating image creation of all types, but its mostly manifesting itself in photojournalism today. 
  • Starling Labs is also looking at ways to use blockchain to archive human stories in a way that consumers of this media can be assured that it is authentic. 
  • How will this effective e-commerce? Blockchain could become an integral part of how we secure our assets. DAM systems may find a way to use or at least verify blockchain entries and this possibly becomes the new metadata so to speak. 
  • Third party selling platforms could use blockchain entries to ensure that sellers are actually entitled to use the assets they are attempting an upload. 

Discount Code

Reminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. 

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com


Hosted by Daniel Jester, The E-commerce Content Creation Podcast goes beyond the surface to explore the intricate world of visual storytelling behind online retail. This isn't just about taking pretty pictures; it's a deep dive into the entire creative engine that powers modern brands. Each conversation examines how photographers, videographers, stylists, and art directors actually work with marketing, merchandising, and tech teams to turn creative vision into tangible business results. You'll hear practical discussions about workflow, technology, and management that sit at the intersection of art and commerce. Covering a landscape that includes beauty, fashion, and countless other sectors, the podcast reveals how strategic content creation directly influences customer experience and organizational goals. For anyone involved in bringing a product to life online, these episodes offer a rare look at the collaborative challenges and solutions that define success in a crowded digital marketplace. Tune in for honest talk about the craft, business, and evolving technology of e-commerce visuals.
Author: Language: English Episodes: 183

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