The Flash Drive Files - Episode 1 with Matthew Schulert

The Flash Drive Files - Episode 1 with Matthew Schulert

Author: Daniel Jester May 9, 2024 Duration: 56:36
In episode 1 of this bonus miniseries, brought to you by verybusy.io, Daniel Jester interviews Matthew Schulert about the early days of e-commerce product photography, specifically focusing on their experiences at HauteLook. They discuss the challenges of high-volume product photography and the impact of flash sale sites on the industry. They also delve into the development of digital workflows and file management, as well as the importance of consistency in e-commerce imagery. The conversation highlights the role of retouchers in identifying equipment issues and collaborating with stylists to ensure high-quality images. The conversation explores the challenges and evolution of e-commerce photography, the impact on creativity, the importance of communication in retouching, and the role of technology in the industry. This miniseries was made possible by verybusy.io - streamline your review and approval process with a free trial today at www.verybusy.io/fdf

Hosted by Daniel Jester, The E-commerce Content Creation Podcast goes beyond the surface to explore the intricate world of visual storytelling behind online retail. This isn't just about taking pretty pictures; it's a deep dive into the entire creative engine that powers modern brands. Each conversation examines how photographers, videographers, stylists, and art directors actually work with marketing, merchandising, and tech teams to turn creative vision into tangible business results. You'll hear practical discussions about workflow, technology, and management that sit at the intersection of art and commerce. Covering a landscape that includes beauty, fashion, and countless other sectors, the podcast reveals how strategic content creation directly influences customer experience and organizational goals. For anyone involved in bringing a product to life online, these episodes offer a rare look at the collaborative challenges and solutions that define success in a crowded digital marketplace. Tune in for honest talk about the craft, business, and evolving technology of e-commerce visuals.
Author: Language: English Episodes: 100

The E-commerce Content Creation Podcast
Podcast Episodes
Empathy, Vulnerability, and a Great Portfolio with Kelly Garthwaite [not-audio_url] [/not-audio_url]

Duration: 26:33
In this episode of the podcast, I’m joined by Kelly Garthwaite of Redbull Media House and we talk empathy and vulnerability in the workplace, as well as what she often looks for in new talent to bring into the Red Bull r…
A New Chapter [not-audio_url] [/not-audio_url]

Duration: 22:41
Welcome to a new chapter in the e-commerce content creation podcast! THis is our first episode as an independent podcast and for this episode we’re going to talk a little bit about what that means. I’d like to share a li…
A Guide to Style Guides with Kimmy Snow of ShowLabs [not-audio_url] [/not-audio_url]

Duration: 32:51
This week Daniel is joined by Kimmy Snow, lead stylist at ShowLabs, the Denver based commercial product studio. In this episode we discuss the daunting task of creating a style guide for a brand or retailer. In e-comm pr…
Creating the Salt Lake City Studio Mixer with Rick Hayward [not-audio_url] [/not-audio_url]

Duration: 19:12
About a month ago at the end of September we did an episode live at the salt lake city studio mixer, at the invitation of Rick Hayward of OC Tanner. This studio mixer started about 4 years ago, when Rick experienced the…
Virtual Studio Planning with Kevin Mason [not-audio_url] [/not-audio_url]

Duration: 44:16
When it comes to studio design, I can’t think of a better person to chat with than Kevin Mason. His thoughtful approach to creating spaces for creatives and creators is fascinating to discuss and it’s effectiveness is ev…
Planning in Creative Force with Sarah and Tejs [not-audio_url] [/not-audio_url]

Duration: 22:20
A couple weeks ago our team at Creative Force released a new set of features focused on planning for the e-comm studio. This represents a whole new dimension of using the Creative Force platform, bringing all of the digi…
Live at the Salt Lake City Studio Mixer with Jason Wheeler [not-audio_url] [/not-audio_url]

Duration: 33:19
This week we recorded in front of a live audience at the Salt Lake City Studio Mixer, hosted at Pictureline in downtown Salt Lake City. Daniel talked with Jason Wheeler of Columbia Sportswear about the process of identif…
FLOW NY, Nostalgia, & the Job Market with Caitlin Andrews [not-audio_url] [/not-audio_url]

Duration: 21:59
This week Daniel is joined by co-host Caitlin Andrews and we talk a little bit about the job market for photo studios, the role nostalgia might play in art direction in creative campaigns, and Caitlins biggest takeaways…