The Infrastructure of Next Generation Assets with Ben Conway of VNTANA

Summary

As we draw ever closer to the next big thing in e-commerce, the fog of what exactly its going to be starts to thin out a little bit. I feel comfortable saying with some amount of certainty that regardless of what becomes of virtual environments such as the metaverse, 3D interactions will become part of the e-commerce experience. My evidence of that is Ben Conway of VNTANA. VNTANA is a 3D infrastructure platform that enables management, optimization and distribution of 3D assets, both for the purposes of internal product development and design, and consumer facing applications such as 3D models of products they want to buy.

Key Takeaways

• VNTANA is a 3D infrastructure platform. VNTANA enables 3D capabilities across the entire lifecycle of the product or asset.
• VNTANA works in three primary areas of 3D asset creation: Management, Optimization, Distribution
• The platform allows users to work with 3D files across locations and workflows, and can even distribute those assets in customer facing e-commerce use cases
• VNTANA can compress 3D assets by 90% or more, to enable better management of those workflows.
• Many VNTANA customers are fashion brands, and they use the tool for multiple internal and external touch points.
• VNTANA started on the end consumer side of the business and found that they may have been too early for that, but their customers were getting a lot of value upstream.
• VNTANA has customer who saw return rates in some categories go from 25% to 8% thanks to the ability of the customer to understand scale in a more meaningful way.
• Ben sees a future where virtual shoe try on is everywhere, virtual clothing try on is available but largely for entertainment, but applying physics of fabric characteristics is used to help aid virtual try on and adds value in some ways.

Discount Code

Reminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. 

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com