The Power of Positivity on Set with Cathi Singh

The Power of Positivity on Set with Cathi Singh

Author: Daniel Jester February 15, 2022 Duration: 29:43
The E-commerce Content Creation Podcast
BusinessArtsBeautyFashionManagementTechnology

Summary

Positivity is a powerful tool. Keeping a positive attitude can make or break just about any situation we might find ourselves in. This is equally as true in a photo studio as anywhere else. Cathi Singh is one of the most positive people I know and as a result, is a beloved figure on every crew we've worked together (it also helps to be an extremely talented make up artist). Cathi and I discuss her approach to keeping a positive attitude on set, why its so important to protect our emotional state when creating content, and her go-to methods for keeping calm and carrying on. 

Key Takeaways

  • Makeup artists have a special skill, to create a bubble of calm in an otherwise chaotic situation. In a photo studio, this is a valuable resource that should be protected. 
  • Positivity isn't always being chipper and upbeat, a big part of developing this skill is to have incredible self-awareness and know how to read the room. 
  • Even for the most positive person, a bad day can be really bad. Have tools to help get you through, such as removing yourself momentarily from the situation. 
  • Expectation setting can go a long way toward protecting an attitude of positivity. Ask the right questions and feel confident that the answers are clear. 
  • Ego is one of the biggest killers of positivity on set. The crew must all work together to achieve their goals, there is no room for ego. 

Resources

Cathi Singh on the Web

Cathi Singh on Instagram

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com


Hosted by Daniel Jester, The E-commerce Content Creation Podcast goes beyond the surface to explore the intricate world of visual storytelling behind online retail. This isn't just about taking pretty pictures; it's a deep dive into the entire creative engine that powers modern brands. Each conversation examines how photographers, videographers, stylists, and art directors actually work with marketing, merchandising, and tech teams to turn creative vision into tangible business results. You'll hear practical discussions about workflow, technology, and management that sit at the intersection of art and commerce. Covering a landscape that includes beauty, fashion, and countless other sectors, the podcast reveals how strategic content creation directly influences customer experience and organizational goals. For anyone involved in bringing a product to life online, these episodes offer a rare look at the collaborative challenges and solutions that define success in a crowded digital marketplace. Tune in for honest talk about the craft, business, and evolving technology of e-commerce visuals.
Author: Language: English Episodes: 183

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