Thoughts on Video Strategy with Danny Rickard of Cella

Thoughts on Video Strategy with Danny Rickard of Cella

Author: Daniel Jester October 5, 2021 Duration: 32:55

Summary

Danny Rickard of Cella pulls from his experience in video production to discuss video strategy with Chief Moneybags of Brand X.  In past episode of this podcast we've discussed standing up video, and the need to have a plan behind it. In this episode Danny helps us understand that strategy doesn't have to be scary, and can leave room for flexibility and experimentation. 

Key Takeaways

  • You can think of your video strategy as a tool for not getting lost. It doesn't have to be a map, but a way to get back from a dead end
  • Don't be afraid of testing and iterating. Build in a way to learn from the work you're doing
  • Identify your audiences, then identify what you want to show them
  • Use your  strategy to understand who to hire and when. Not only full time team members, but working with agencies or freelance teams as well
  • Honesty about this type of strategy can help ensure you're hiring the right team members

Links & Resources

Danny Rickard on LinkedIn

Cella's Website

Cella on Linkedin

In-House Agency Video’s Transformative Moment by Danny Rickard on the Cella Blog

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com


Hosted by Daniel Jester, The E-commerce Content Creation Podcast goes beyond the surface to explore the intricate world of visual storytelling behind online retail. This isn't just about taking pretty pictures; it's a deep dive into the entire creative engine that powers modern brands. Each conversation examines how photographers, videographers, stylists, and art directors actually work with marketing, merchandising, and tech teams to turn creative vision into tangible business results. You'll hear practical discussions about workflow, technology, and management that sit at the intersection of art and commerce. Covering a landscape that includes beauty, fashion, and countless other sectors, the podcast reveals how strategic content creation directly influences customer experience and organizational goals. For anyone involved in bringing a product to life online, these episodes offer a rare look at the collaborative challenges and solutions that define success in a crowded digital marketplace. Tune in for honest talk about the craft, business, and evolving technology of e-commerce visuals.
Author: Language: English Episodes: 183

The E-commerce Content Creation Podcast
Podcast Episodes
Managing Relationships in Your Creative Teams with Linda Wallace [not-audio_url] [/not-audio_url]

Duration: 36:17
SummaryDaniel is joined by Linda Wallace to discuss managing relationships between creatives, particularly when faced with rapidly changing work environment. Linda was with Nordstrom through the shift from film to digita…
KPI Best Practices for Your Commercial Studio with Adam Parker [not-audio_url] [/not-audio_url]

Duration: 29:37
SummaryAdam Parker joins host Daniel Jester to talk about creating effective KPIs for your commercial production studio. We get into do and don'ts, deriving actionable goals from vague mandates, and telling fun stories a…