Video Production for your Content Studio with Shanna Ferris

Video Production for your Content Studio with Shanna Ferris

Author: Daniel Jester June 22, 2021 Duration: 25:43

Summary

Joining Daniel for this episode is Shanna Ferris, video production specialist and new member of the Creative Force team. We touch on some best practices for developing video content, engaging your teams across workflows, and how to create a unified presentation between stills and video. 

Key Takeaways

  • If you're trying to introduce video, take the time to strategize. Define your goals and expected outcomes, avoid treating video like just another strategy. 
  • Providing value with video can mean something different depending on where the video is used. 
  • An added dimension to video content is accessibility, and should be considered as part of your strategy. 
  • For video content that is cohesive to other visual content, reducing silos in your org is absolutely key. 
  • Video content production really necessitates more transparency in your teams to improve communication and add value to the customer. 
  • Consolidated asset review can make your content more cohesive, and provide opportunity for cross-functional relationships.
  • Video production is more accessible to studios than ever, because technology, including hardware, has made it very simple and inexpensive to product high quality content. 
  • Data and reporting are vital to understanding if your strategy is working, and learning how to increase velocity in your production. 
  • Pilot, test, and iterate, whenever possible. 

Links & Resources

Shanna on LinkedIn

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com


Hosted by Daniel Jester, The E-commerce Content Creation Podcast goes beyond the surface to explore the intricate world of visual storytelling behind online retail. This isn't just about taking pretty pictures; it's a deep dive into the entire creative engine that powers modern brands. Each conversation examines how photographers, videographers, stylists, and art directors actually work with marketing, merchandising, and tech teams to turn creative vision into tangible business results. You'll hear practical discussions about workflow, technology, and management that sit at the intersection of art and commerce. Covering a landscape that includes beauty, fashion, and countless other sectors, the podcast reveals how strategic content creation directly influences customer experience and organizational goals. For anyone involved in bringing a product to life online, these episodes offer a rare look at the collaborative challenges and solutions that define success in a crowded digital marketplace. Tune in for honest talk about the craft, business, and evolving technology of e-commerce visuals.
Author: Language: English Episodes: 183

The E-commerce Content Creation Podcast
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