Cultivating Community around your Brand with Jaimee Vilela

Cultivating Community around your Brand with Jaimee Vilela

Author: Kyle Hamar March 17, 2025 Duration: 41:41

💡 "Brand is what people say about you when you're not in the room." 

Join me and this week's special guest, Jaimee Vilela - the visionary behind Cooki Haircare. Jaimee is an expert on e-commerce, brand marketing and publishing, and is a repeat guest on the show...because she's that good!

🎧 Tune in for an enlightening conversation on the true power of branding. 

🎙️ A few highlights from our discussion:

  • Brand as Community: Jaimee explains that branding goes way beyond aesthetics - it's about creating a sub community with shared values. Learn how to attract a flock of customers who resonate with your values and with each other.
  • The Power of Focus Groups: Jaimee emphasizes the importance of running focus groups to gather valuable feedback. She shares practical tips on how to conduct these sessions effectively, even on a budget.

  • The Role of UGC: User-generated content (UGC) has become a game-changer for many brands. Jaimee shares her experience with UGC and how it can serve as powerful social proof for your products.

And more! Including nailing your niche and how it can lead to massive growth. Don't miss this episode! 🚀 

Connect with Jaimee here: 
https://www.haircooki.com.au/

www.linkedin.com/in/jaimee-vilela

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Running a Shopify store is more than just listing products and processing orders; it's about building a brand, understanding customers, and making strategic decisions that separate a good business from a true market leader. That's the core of The E-commerce Leader: Strategies For Shopify Store Owners. Each episode, hosted by Kyle Hamar, co-founder of Omnirocket, digs into the practical and often nuanced aspects of scaling an online business. You'll hear conversations that move beyond basic tutorials, focusing instead on real-world management, marketing psychology, operational efficiency, and leadership mindset. Kyle brings his own entrepreneurial experience to the table, facilitating discussions that feel like a candid mastermind session rather than a lecture. This podcast is for established store owners who feel stuck at a plateau or are navigating the complex challenges of growth, from optimizing ad spend and building loyal communities to streamlining logistics and fostering a resilient company culture. It’s a resource for those ready to lead, not just list. Tune in for actionable insights that address the daily realities of e-commerce entrepreneurship, all aimed at helping you solidify your position and steer your business with greater confidence and clarity.
Author: Language: English Episodes: 100

The E-commerce Leader: Strategies For Shopify Store Owners
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