How the R&D Org at Twilio Drives Business Strategy and Transformation w/ Inbal Shani #257

How the R&D Org at Twilio Drives Business Strategy and Transformation w/ Inbal Shani #257

Author: The Engineering Leadership Community (ELC) May 5, 2026 Duration: 47:19
Inbal Shani (CPO and Head of R&D @ Twilio) deconstructs the transformation of the R&D org at Twilio! We explore the shift from a GM-led model to a unified platform strategy and “why structure must always follow strategy.” Inbal shares her framework for moving from output-focused metrics to input goals, prioritizing “time-to-value,” and the nuances of measuring AI products. We discuss using "R&D roadshows" as a strategic company transformation tool and why engineering leaders must master product positioning. We also dive into mental models for future-proofing your business, from "working backwards" to solve customer problems, to embedding systems thinking into the DNA of your engineering team, and critical questions to identify and optimize decisions around your company’s moat. 

Stepping into a leadership role in software engineering often feels like being given a map with half the landmarks missing. The Engineering Leadership Podcast, from The Engineering Leadership Community (ELC), fills in those blanks with conversations that feel like honest advice from a trusted colleague. This isn't about abstract theory; it's a grounded exploration of the specific perspectives, daily habits, and real-world examples that define effective leadership in technology. Each episode pulls back the curtain on the actual challenges engineering managers and directors face, from navigating complex team dynamics and technical debt to fostering innovation and sustaining culture during rapid growth. By tuning in, you gain access to a collective wisdom that helps you evolve your own approach, moving beyond just managing projects to truly leading people. The podcast serves as the audio companion to a broader community dedicated to elevating the craft of leadership in tech, offering tangible insights you can apply long after the episode ends. It’s for anyone who believes that building great software is inseparable from building great, supportive teams.
Author: Language: English Episodes: 100

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