2023 Recap: Business Wins and Lessons + Future Goals (Our Plan To $10M)

2023 Recap: Business Wins and Lessons + Future Goals (Our Plan To $10M)

Author: Dickie Bush and Nicolas Cole December 21, 2023 Duration: 1:19:22

Land your first $5,000 client with Ghostwriting: [https://premiumghostwritingblueprint.com](https://premiumghostwritingblueprint.com/)

In episode 29 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through the wins, lessons, and realizations they gained over the course of the year.

(00:00) Intro
(01:13) 2023 Wins
(04:53) Launched a successful group coaching program
(11:37) Built our first asynchronous product in a month
(15:07) Doubled the business profit
(21:07) Hired 7 team members while maintaining performance culture
(28:18) Experimented with different podcast styles
(31:37) Built our V1 dream production studio
(34:59) Built a paid newsletter to $250k in ARR
(38:32) Learned the power of cross-collaborations
(43:49) Learned how to hire & train a sales team
(45:23) Refined our content supply chain
(48:44) 2023 Lessons & Realizations
(50:18) Work in defined sprints of monk or maintenance mode
(54:33) Every reinvestment into the business is positive if…
(55:56) The importance of surrounding yourself with an all-star team
(57:09) You’re a fixed number of hours away from anything
(1:02:38) Every leap of progress came from IRL meetups
(1:03:25) The value of a mastermind is normalizing success
(1:06:04) “Slogs” are necessary
(1:07:36) Audio and video develop more resonance
(1:08:10) Paying for the ideal scene
(1:09:49) We can build anything we want (with constraints)
(1:10:28) 2024 and beyond

---

Write with ChatGPT like a PRO: [https://startwritingwithai.com](https://startwritingwithai.com/)

Subscribe to the Espresso Hour on your favorite podcast app: [http://espressohour.com](http://espressohour.com/)

• Follow Dickie on Twitter: http://twitter.com/dickiebush
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush

• Follow Cole on Twitter: https://twitter.com/Nicolascole77
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole


Dickie Bush and Nicolas Cole are in the trenches, building their writing education company with an ambitious goal in sight. Their The Espresso Hour podcast is a direct line into that process, a weekly conversation where they unpack what’s actually working-and what isn’t-as they navigate the path to scaling a digital business. You’ll hear them dissect real-world tactics, from marketing maneuvers to operational pivots, all framed by their own ongoing lessons. It’s less about abstract theory and more about the granular decisions behind growth. For anyone running an online venture or thinking about starting one, this feels like pulling up a chair with two founders who are generous with their hard-won insights. The focus is squarely on practical, actionable ideas you can apply immediately, delivered in a straightforward, no-fluff style that mirrors the pace of building something meaningful. Tune in for a candid look at the journey to eight figures, one espresso shot of wisdom at a time.
Author: Language: English Episodes: 69

The Espresso Hour
Podcast Episodes
Your Roadmap From $1 To $500k Per Month [not-audio_url] [/not-audio_url]

Duration: 47:13
Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://startwritingonline.com In episode 16 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk more in-…
We Paid $68k For A Mastermind — Here’s What We Learned [not-audio_url] [/not-audio_url]

Duration: 32:31
Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com In episode 16 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about…
How To Create A Viral Marketing Flywheel [not-audio_url] [/not-audio_url]

Duration: 28:53
Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com In episode 15 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about…
Espresso Hour: Stress-Testing Our Million-Dollar Decisions — E7 [not-audio_url] [/not-audio_url]

Duration: 34:07
Want more FREE digital writing frameworks & Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com In this episode, Ship 30 for 30 Captains Dickie Bus…