Breaking Down Our $7,492 Paid Webinar Experiment

Breaking Down Our $7,492 Paid Webinar Experiment

Author: Dickie Bush and Nicolas Cole May 10, 2025 Duration: 35:28

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In episode 48 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Running a Paid Webinar Funnel to Cold Traffic, Iterating Toward an Evergreen Sales Engine (VSL), and Tuning the Economics: ROI, Sales Bottlenecks, and Downsell Offers.

(00:00) - Intro
(01:10) - The Paid Webinar Funnel Explained
(05:02) - From Webinar to VSL: The Bigger Picture
(08:34) - Sales Bottlenecks and Testing a VIP Offer
(14:25) - Evaluating Performance Metrics and ROI
(20:03) - Improvements for the Next Webinar Run
(27:06) - Scaling Paid Channels Beyond Organic
(34:02) - Outro
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• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole/


Dickie Bush and Nicolas Cole are in the trenches, building their writing education company with an ambitious goal in sight. Their The Espresso Hour podcast is a direct line into that process, a weekly conversation where they unpack what’s actually working-and what isn’t-as they navigate the path to scaling a digital business. You’ll hear them dissect real-world tactics, from marketing maneuvers to operational pivots, all framed by their own ongoing lessons. It’s less about abstract theory and more about the granular decisions behind growth. For anyone running an online venture or thinking about starting one, this feels like pulling up a chair with two founders who are generous with their hard-won insights. The focus is squarely on practical, actionable ideas you can apply immediately, delivered in a straightforward, no-fluff style that mirrors the pace of building something meaningful. Tune in for a candid look at the journey to eight figures, one espresso shot of wisdom at a time.
Author: Language: English Episodes: 69

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