Espresso Hour Live in Las Vegas: Pre-Hormozi Workshop Event

Espresso Hour Live in Las Vegas: Pre-Hormozi Workshop Event

Author: Dickie Bush and Nicolas Cole March 22, 2025 Duration: 41:00

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In episode 46 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Mastering Conversion Rate Optimization (CRO) to Unlock Growth, The Challenges and Opportunities of Scaling a Sales Team, and Leveraging Webinars and Content for Explosive Growth.

(00:00) - Welcome to Vegas
(05:42) - Predictions for The Hormozi Workshop
(10:00) - Our Problem with Slack
(13:52) - Optimizing CRO and Thoughts On Cold Outreach
(16:02) - Media Supply Chain and YouTube Strategy
(24:36) - Why Sales Capacity is the Next Bottleneck
(29:30) - 80/20 Webinar Upgrades
(35:06) - Live Event Brainstorming
(38:06) - Closing Thoughts and Expectations

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• Follow Dickie on LinkedIn: https://www.linkedin.com/in/dickiebush/

• Follow Cole on Twitter: https://twitter.com/Nicolascole77
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole/


Dickie Bush and Nicolas Cole are in the trenches, building their writing education company with an ambitious goal in sight. Their The Espresso Hour podcast is a direct line into that process, a weekly conversation where they unpack what’s actually working-and what isn’t-as they navigate the path to scaling a digital business. You’ll hear them dissect real-world tactics, from marketing maneuvers to operational pivots, all framed by their own ongoing lessons. It’s less about abstract theory and more about the granular decisions behind growth. For anyone running an online venture or thinking about starting one, this feels like pulling up a chair with two founders who are generous with their hard-won insights. The focus is squarely on practical, actionable ideas you can apply immediately, delivered in a straightforward, no-fluff style that mirrors the pace of building something meaningful. Tune in for a candid look at the journey to eight figures, one espresso shot of wisdom at a time.
Author: Language: English Episodes: 69

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