Espresso Hour: Stress-Testing Our Million-Dollar Decisions — E7

Espresso Hour: Stress-Testing Our Million-Dollar Decisions — E7

Author: Dickie Bush and Nicolas Cole February 11, 2023 Duration: 34:07

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In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole stress-test their 7-figure ghostwriting product. 

(00:00) Intro (00:16) Why we're building in public (00:58) What's happened in the past week (03:38) Survey results that caught our attention (07:30) Monthly income survey responses 
(09:37) Our goal for the end of 2023 
(12:30) The most common struggle for online writers 
(13:32) The sales copy strategy that most people get backwards 
(16:39) Eye-catching psychological results from the survey (20:28) Our plan to qualify prospects 
(23:22) Our goal for next week 
(23:51) 3-year vision 
(29:43) Proof that there IS a market for this 

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• Follow Dickie on Twitter: http://twitter.com/dickiebush 
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush 

• Follow Cole on Twitter: https://twitter.com/Nicolascole77 
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole


Dickie Bush and Nicolas Cole are in the trenches, building their writing education company with an ambitious goal in sight. Their The Espresso Hour podcast is a direct line into that process, a weekly conversation where they unpack what’s actually working-and what isn’t-as they navigate the path to scaling a digital business. You’ll hear them dissect real-world tactics, from marketing maneuvers to operational pivots, all framed by their own ongoing lessons. It’s less about abstract theory and more about the granular decisions behind growth. For anyone running an online venture or thinking about starting one, this feels like pulling up a chair with two founders who are generous with their hard-won insights. The focus is squarely on practical, actionable ideas you can apply immediately, delivered in a straightforward, no-fluff style that mirrors the pace of building something meaningful. Tune in for a candid look at the journey to eight figures, one espresso shot of wisdom at a time.
Author: Language: English Episodes: 69

The Espresso Hour
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