How To Create A Viral Marketing Flywheel

How To Create A Viral Marketing Flywheel

Author: Dickie Bush and Nicolas Cole April 20, 2023 Duration: 28:53

Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com

In episode 15 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their marketing funnel, specifically relating to email. 

(00:00) Intro 
(02:40) Difference between referrals and affiliates 
(03:39) Why word of mouth trumps every form of marketing 
(05:20) The power of languaging 
(08:27) How to get everyone talking about your product 
(12:50) The biggest tip for e-commerce and physical product stores 
(18:29) The RIGHT way to do affiliate marketing 
(23:05) Why financial incentives aren't as effective as you think 
(24:08) Ship 30s future referral plans 
(27:46) Winner of FREE Ship 30 cohort 

-------------------------------------------------------------------- 

Download our FREE 13,000-word ultimate guide: http://startwritingonline.com 
Start writing on Typeshare: http://typeshare.co 

• Follow Dickie on Twitter: http://twitter.com/dickiebush 
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush 

• Follow Cole on Twitter: https://twitter.com/Nicolascole77 
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole


Dickie Bush and Nicolas Cole are in the trenches, building their writing education company with an ambitious goal in sight. Their The Espresso Hour podcast is a direct line into that process, a weekly conversation where they unpack what’s actually working-and what isn’t-as they navigate the path to scaling a digital business. You’ll hear them dissect real-world tactics, from marketing maneuvers to operational pivots, all framed by their own ongoing lessons. It’s less about abstract theory and more about the granular decisions behind growth. For anyone running an online venture or thinking about starting one, this feels like pulling up a chair with two founders who are generous with their hard-won insights. The focus is squarely on practical, actionable ideas you can apply immediately, delivered in a straightforward, no-fluff style that mirrors the pace of building something meaningful. Tune in for a candid look at the journey to eight figures, one espresso shot of wisdom at a time.
Author: Language: English Episodes: 69

The Espresso Hour
Podcast Episodes
Our Gameplan for 2025 [not-audio_url] [/not-audio_url]

Duration: 49:09
👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.comIn episode 39 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about 2025 commitments, if intelligence is enough, and cur…
We spent $200k on Ads in 7 months. Here's what we learned. [not-audio_url] [/not-audio_url]

Duration: 27:53
👻 Become a Premium Ghostwriter: https://yt.premiumghostwritingblueprint.com/?el=EH#38YT&htrafficsource=youtube_organicLong time no see! In episode 38 of ☕️ Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas C…
Our Final Episode in the Shipyard [not-audio_url] [/not-audio_url]

Duration: 37:36
Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 37 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole catch up on the past 4-6 weeks of the busin…
Why Just Setting Goals Isn't The Answer [not-audio_url] [/not-audio_url]

Duration: 42:02
Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 36 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about setting goals for the next 6 wee…
Why Being Bad At Something Is Your Path To Success [not-audio_url] [/not-audio_url]

Duration: 38:23
Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 35 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about writing for YouTube, reaching de…
Why The Boring Work Is Your Moat [not-audio_url] [/not-audio_url]

Duration: 36:59
👻 Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 34 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about upgrading vs. overhauling, def…