How To Create A Viral Marketing Flywheel

How To Create A Viral Marketing Flywheel

Author: Dickie Bush and Nicolas Cole April 20, 2023 Duration: 28:53

Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com

In episode 15 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their marketing funnel, specifically relating to email. 

(00:00) Intro 
(02:40) Difference between referrals and affiliates 
(03:39) Why word of mouth trumps every form of marketing 
(05:20) The power of languaging 
(08:27) How to get everyone talking about your product 
(12:50) The biggest tip for e-commerce and physical product stores 
(18:29) The RIGHT way to do affiliate marketing 
(23:05) Why financial incentives aren't as effective as you think 
(24:08) Ship 30s future referral plans 
(27:46) Winner of FREE Ship 30 cohort 

-------------------------------------------------------------------- 

Download our FREE 13,000-word ultimate guide: http://startwritingonline.com 
Start writing on Typeshare: http://typeshare.co 

• Follow Dickie on Twitter: http://twitter.com/dickiebush 
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush 

• Follow Cole on Twitter: https://twitter.com/Nicolascole77 
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole


Dickie Bush and Nicolas Cole are in the trenches, building their writing education company with an ambitious goal in sight. Their The Espresso Hour podcast is a direct line into that process, a weekly conversation where they unpack what’s actually working-and what isn’t-as they navigate the path to scaling a digital business. You’ll hear them dissect real-world tactics, from marketing maneuvers to operational pivots, all framed by their own ongoing lessons. It’s less about abstract theory and more about the granular decisions behind growth. For anyone running an online venture or thinking about starting one, this feels like pulling up a chair with two founders who are generous with their hard-won insights. The focus is squarely on practical, actionable ideas you can apply immediately, delivered in a straightforward, no-fluff style that mirrors the pace of building something meaningful. Tune in for a candid look at the journey to eight figures, one espresso shot of wisdom at a time.
Author: Language: English Episodes: 69

The Espresso Hour
Podcast Episodes
Writing Twitter Threads, 101 with George Mack [not-audio_url] [/not-audio_url]

Duration: 59:29
If you've spent any time on Twitter, chances are you've seen some of George Mack's, Dickie Bush, and Nicolas Cole's Twitter threads. And in this epsiode, we are going to share all our frameworks and give you a crash cour…
Marketing and Content Mastery with Amanda Natividad [not-audio_url] [/not-audio_url]

Duration: 55:28
In this episode, we sit down with Amanda to discuss: Content marketing and SEO strategy, writing on social platforms versus blogs, common mistakes in the content marketing world, and much more!
Unbundling Reddit (For Digital Writers) With Greg Isenberg [not-audio_url] [/not-audio_url]

Duration: 56:50
In this episode, we sit down with Greg Isenberg to discuss: How writers can leverage Reddit for both idea generation and audience-building, the rise of massive "niche" businesses (and how to use writing to clarify that n…
How to Productize Yourself as a Writer [not-audio_url] [/not-audio_url]

Duration: 1:01:17
In this episode, we sit down with the founder and CEO of Gumroad, Sahil Lavingia, to discuss: Using writing to validate product demand, what the best writers and entrepreneurs have in common, how to use specificity to bu…
Viral Writing 101 with Shaan Puri [not-audio_url] [/not-audio_url]

Duration: 58:01
In this episode, we sit down with Shaan Puri - who's gained 200K+ Twitter followers over the last year - to workshop three pieces of viral writing, and reverse engineer why they worked and how you can apply the same fram…
Doing Content Right with Steph Smith [not-audio_url] [/not-audio_url]

Duration: 1:04:57
In this episode, we dig into Steph's online writing journey and break down her best frameworks for creating content, building an audience, maximizing distribution, and staying consistent.