1) 1:36 What was it like to have a 7-figure daily budget on Facebook?
2) 2:32 What are the most common mistakes that prevent people from scaling up from a $1,000 - $2,000 daily ad budget?
3) 4:09 Tell us more about your systemic approach to testing that is less trial and error and more architecture based
4) 5:47 "How do we structure our campaigns now, given that Facebook's a smart machine learning system, given that it's not one-off offers and it has to be evergreen? Talk about how important it is to have 50 conversions per ad set."
5) 8:07 "What is the ideal campaign structure?"
6) 10:36 "Back to campaign structure. You're saying within a conversion objective campaign, you're having multiple ad sets; one broad, one or two look-alikes, and maybe a custom audience or two?"
7) 12:10 Are you willing to scale on less than one ROAS if you know that there are unattributed sales that are flowing into other channels or there's a higher PV? and how do you account for things like iOS14? What have you noticed in terms of maybe fewer sales or attribution, or changes in the algorithm?
8) 13:55 What do you do to account for discrepancies? Do you just accept a higher CPA
9) 15:33 How do we triangulate between Facebook ads, Google Analytics, Shopify, events manager, Google Tag Manager, and all these other 'conflicting' sources?
10) 17:29 We talked briefly about re-marketing, and how most of the conversion optimization if we choose conversions as the objective, will come through broad and look alike. Then what do we do with email and web custom audiences?
11) 18:49 Why don't you use re-marketing audiences?
12) 20:07 "You've been focusing mostly on conversion as the objective whether it's a tripwire, or a core offer, or an add-to-cart or something like that- what about top and mid-funnel objectives? How does that play in?"
13) 22:13 What I want to distinguish is between content that's about the conversion versus choosing the conversion objective, and do they go together?
14) 24:47 "What about using lead ads to be able to collect emails, and re-marketing from email to a sale?"
15) 26:06 "Talk about what industries you see are really popping right now, or the ones you're working with."
16) 28:35 "You mentioned SAS, what are some of the strategies that you see that are working for SAS companies?"
17) 30:10 "You did that through Facebook ads?"
18) 30:23 "What objective did you choose?"
19) 31:27 "Does it only work on high LTV products or experiences?"
20) 33:27 "You mentioned there were three things for SAS businesses- the experience, the on-boarding, and what was the third piece?"
21) 39:48 How do people get a team and processes in place so that they don't have to worry about running the machine anymore- getting content, collecting feedback, UGC?
22) 43:06 What's the right way to think about content and how do we actually create it?
23) 46:05 What have you noticed in terms of average costs over the last year or so? Like average CPM, average CPC, average conversion rates?
24) 49:15 What about things like Dollar a Day? What's been your experience in testing that?
25) 51:29 "Is there a question you wish you were asked on a podcast?"
26) 54:47 "Name 10 things that begin with the letter P."
27) 55:43 "How can people find out more about you?"
