Why UFC Fighters Must Be Influencers Now | TFATK Ep. 1174

Why UFC Fighters Must Be Influencers Now | TFATK Ep. 1174

Author: Thiccc Boy Studios | PodcastOne March 24, 2026 Duration: 1:17:24
On this episode of The Fighter and The Kid, Brendan Schaub and Bryan Callen break down how the UFC and MMA landscape has completely changed — and why being a great fighter is no longer enough to succeed. Schaub explains how today’s UFC fighters must build a brand, master social media, and promote themselves just to stay relevant. From Dana White’s evolving business model to the pressure fighters face outside the octagon, the conversation dives into why some talented fighters never make it. They also touch on the changing entertainment industry, audience fatigue with political content, and how competition has never been higher across MMA, comedy, and media. Plus, the guys react to viral trends, influencer culture, and the rise of “alpha” courses and online personalities. If you follow UFC, MMA news, fighter careers, or want insight into how the fight game really works today — this episode gives you the real behind-the-scenes perspective. Cheers - For a limited time our listeners are getting 20% off their entire order by using code Fighter at CheersHealth.com. Just head toCheersHealth.com and use code Fighter for 20% Off Good Chop - Use code 50fighter to get $50 off plus free shipping on your first order at https://goodchop.com/podcast Truewerk - Get 15% off your first order at https://truewerk.com/ with code fighter. That’s https://truewerk.com/ Progressive - https://www.progressive.com/ O'Reilly - https://oreillyauto.com/FIGHTER See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You’re stepping into a room where the conversation is already loud, messy, and halfway to a punchline. The Fighter & The Kid is that room, a weekly space where the lines between sports analysis, stand-up comedy, and cultural commentary don’t just blur-they get completely ignored. Hosted by Brendan Schaub, who moves between his past life as a UFC fighter and his current one as a comedian with chaotic ease, each episode feels like catching up with friends who have no filter and even less of a plan. He’s rarely alone, usually bringing in a guest co-host to riff with, which guarantees the dynamic-and the topics-shift wildly from week to week. True to its roots, this podcast from Thiccc Boy Studios and PodcastOne is delivered raw and uncut; you hear every tangent, every failed joke, and every unexpected moment of insight exactly as it happened in the studio. It might start with a breakdown of a weekend fight card, veer into a debate about a new movie, and then spiral into something entirely ridiculous. That’s the appeal: it’s a genuine, unfiltered hang. Listening feels less like consuming a structured show and more like grabbing a front-row seat to a conversation you’d actually want to have, where the only rules are to be entertaining and to never, ever take things too seriously.
Author: Language: English Episodes: 100

The Fighter & The Kid
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