Do you want to use AI without losing trust?
What frameworks help build trust and manage AI responsibly?
Can we really create trust while using AI?
In this episode of the FIT4PRIVACY Podcast, host Punit Bhatia and digital trust expert Mark Thomas explain how to govern and manage AI in ways that build real trust with customers, partners, and society.
This episode breaks down what it means to use AI responsibly and how strong governance can help avoid risks. You'll also learn about key frameworks like the ISO 42001, the EU AI Act, and the World Economic Forum’s Digital Trust Framework—and how they can guide your AI practices.
Mark and Punit also talk about how organizational culture, company size, and leadership affect how AI is used—and how trust is built (or lost). They discuss real-world tips for making AI part of your existing business systems, and how to make decisions that are fair, explainable, and trustworthy.
💬 Whether you're a business leader, a privacy professional, or someone just curious about the future of AI, this episode gives you a clear, simple guide to managing AI with trust at the center.
KEY CONVERSATIONS
00:01:45 Define Digital Trust and Digital Environment
00:03:35 Is AI disrupting the Digital Trust?
00:10:18 Governance and Management and Frameworks
00:17:00 Integrating Digital Trust into Governance
00:19:15 The Importance of Digital Trust in Business Relationships
00:23:49 Frameworks and Governance in AI
00:29:20 Human Leadership and AI Decision-Making
00:30:44 Contact Information of Mark Thomas
ABOUT GUEST
Mark Thomas is an internationally known Governance, Risk, and Compliance expert specializing in information assurance, IT risk, IT strategy, service management, cybersecurity, and digital trust. Mark has a wide array of industry experience including government, health care, finance/banking, manufacturing, and technology services. He has held roles spanning from CIO to IT consulting and is considered a thought leader in frameworks such as COBIT, DTEF, NIST, ITIL and multiple ISO standards. Mark is also a two-time recipient of the ISACA John Kuyers award for best conference contributor/speaker as well as an ISACA Hall of Fame recipient in 2024. He is also an APMG product knowledge assessor for the CGEIT, CRISC and CDPSE certifications.
ABOUT HOST
Punit Bhatia is one of the leading privacy experts who works independently and has worked with professionals in over 30 countries. Punit works with business and privacy leaders to create an organization culture with high privacy awareness and compliance as a business priority. Selectively, Punit is open to mentor and coach professionals.
Punit is the author of books “Be Ready for GDPR' which was rated as the best GDPR Book, “AI & Privacy – How to Find Balance”, “Intro To GDPR”, and “Be an Effective DPO”. Punit is a global speaker who has spoken at over 30 global events. Punit is the creator and host of the FIT4PRIVACY Podcast. This podcast has been featured amongst top GDPR and privacy podcasts.
As a person, Punit is an avid thinker and believes in thinking, believing, and acting in line with one’s value to have joy in life. He has developed the philosophy named ‘ABC for joy of life’ which passionately shares. Punit is based out of Belgium, the heart of Europe.
RESOURCES
Websites www.fit4privacy.com,www.punitbhatia.com, https://www.linkedin.com/in/markthomas8/ , https://growskills.store/
Podcast https://www.fit4privacy.com/podcast
Blog https://www.fit4privacy.com/blog
YouTube http://youtube.com/fit4privacy , https://www.youtube.com/c/MarkThomasGRC
Insights https://growskills.store/insights/
ISO Standard Courses at https://growskills.store/courses
