How Privacy-Enhancing Technologies (PETs) can safeguard data in an AI-driven world. As organizations increasingly rely on AI, concerns around data privacy, security, and compliance grow. PETs provide a technical safeguard to ensure sensitive information remains protected, even in the most advanced AI applications. With new regulations like the EU AI Act, organizations must adopt privacy-first strategies. PETs are a critical tool to ensure AI transparency, fairness, and trust while maintaining regulatory compliance.
Our guest, Jetro Wils, cybersecurity expert and researcher, breaks down how PETs help organizations de-risk AI adoption while ensuring privacy, compliance, and security.
Watch now to discover how PETs can help you build digital trust and secure AI-powered innovations!
KEY CONVERSATIONS
00:01:33 How would you define digital trust?
00:02:32 What is Privacy Enhancing Technology?
00:04:21 Why do we need PET when we have laws and principles?
00:10:19 Kind of AI risk that can also be mitigated by these PETS
00:15:12 How would a PET de-risk that in an AI adoption situation
ABOUT GUEST
Jetro Wils is a Cloud & Information Security Officer and Cybersecurity Advisor, dedicated to helping organizations operate securely in the cloud era. With a strong focus on information security and compliance, he enables businesses to reduce risk, strengthen cybersecurity frameworks, and achieve peace of mind.
With 18 years of experience in Belgium’s tech industry, Jetro has held roles spanning software development, business analysis, product management, and cloud specialization. Since 2016, he has witnessed the rapid evolution of cloud technology and the growing challenge organizations face in securely adopting it.
Jetro is a 3x Microsoft Certified Azure Expert and a 2x Microsoft Certified Trainer (2022-2024), conducting 10-20 certified training sessions annually on cloud, AI, and security. He has trained over 100 professionals, including enterprise architects, project managers, and engineers. As a technical reviewer for Packt Publishing, he ensures the accuracy of books on cloud and cybersecurity. Additionally, he hosts the BlueDragon Podcast, where he discusses cloud, AI, and security trends with European decision-makers.
Jetro holds a professional Bachelor’s Degree in Applied Computer Science (2006) and is currently pursuing a Master’s in IT Risk and Cybersecurity Management at Antwerp Management School (2023-2025). His research focuses on derisking AI adoption by enhancing AI security through Privacy Enhancing Technologies (PETs).
ABOUT HOST
Punit Bhatia is one of the leading privacy experts who works independently and has worked with professionals in over 30 countries. Punit works with business and privacy leaders to create an organization culture with high privacy awareness and compliance as a business priority. Selectively, Punit is open to mentor and coach professionals.
Punit is the author of books “Be Ready for GDPR'' which was rated as the best GDPR Book, “AI & Privacy – How to Find Balance”, “Intro To GDPR”, and “Be an Effective DPO”. Punit is a global speaker who has spoken at over 30 global events. Punit is the creator and host of the FIT4PRIVACY Podcast. This podcast has been featured amongst top GDPR and privacy podcasts.
As a person, Punit is an avid thinker and believes in thinking, believing, and acting in line with one’s value to have joy in life. He has developed the philosophy named ‘ABC for joy of life’ which passionately shares. Punit is based out of Belgium, the heart of Europe.
RESOURCES
Websites www.fit4privacy.com, www.punitbhatia.com, https://www.linkedin.com/in/jetrow/ , https://growskills.store/
Podcast https://www.fit4privacy.com/podcast
Blog https://www.fit4privacy.com/blog
YouTube http://youtube.com/fit4privacy
Insights https://growskills.store/insights/
ISO Standard Courses at https://growskills.store/courses
