EP | 695 - 2026 Fitness Industry Forecast: 10 Trends That Will Define The Year

EP | 695 - 2026 Fitness Industry Forecast: 10 Trends That Will Define The Year

Author: Erin Dimond and Jordan Dugger November 28, 2025 Duration: 17:40

 If the coaching space feels different right now — heavier, slower, more discerning — you're not imagining it.

 

The market is shifting.


And it's not shifting in the way most coaches think. It's not that people don't want coaching. It's not that the economy is bad. It's not that Instagram is "over-saturated."

 

It's that people are no longer buying information.

 

They're buying identity.


And because of that — the strategies that worked in 2021, 2022, even early 2024… they simply don't hold the same weight today.

 

If you want to be relevant in 2026, you need to understand the deeper shift that's happening underneath the tactics — the cultural shift shaping how people choose mentors, how they commit to transformation, and who they trust with their future.

 

Today, I'm going to walk you through the 10 coaching industry trends that we think will define the next year — and exactly what to do about them now.

 

Time Stamps:

 

(0:20) The Future of Online Fitness Coaching

(3:26) DM Us For More Information

(4:02) #1: Rise of The Hybrid Coach

(5:20) #2: Niche Depth > Niche Category

(6:54) #3: Coaches Are Becoming Media Personalities

(8:36) #4: AI Becomes Invisible

(10:03) #5: Identity and Behavior Coaching Goes Mainstream

(11:00) #6: Lifestyle Optimization

(11:50) #7: Death To $200 A Month Coach

(13:28) #8: Community and Belonging

(13:49) #9: Immersive Experiences

(15:13) #10: Coaches Who Can Speak Win

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Erin Dimond and Jordan Dugger have built a seven-figure online coaching company, Transform 4Ever Systems, by focusing on more than just workouts. Their The Fitness Business Podcast with Erin Dimond and Jordan Dugger digs into that exact intersection where physical transformation meets entrepreneurial growth. Each episode feels like a candid conversation between two practitioners who are actively solving the complex problems fitness professionals face daily. You’ll hear them unpack the nuances of client communication, the psychology behind effective marketing, and the leadership strategies required to scale a coaching practice sustainably. This isn't a theoretical discussion; it's grounded in their real-world experience of building a successful brand from the ground up. While the core audience is fitness entrepreneurs and coaches, anyone with a serious interest in the business mechanics behind health and nutrition will find immense value. The dialogue moves seamlessly from the science of achieving physical results to the practical art of selling and influencing in a crowded market. Tuning into this podcast offers a direct line to the mindset and tactics used by operators who are in the trenches, making it a unique resource for those who want their passion for fitness to translate into a viable, impactful career. It’s for those who understand that changing a body and running a business are two sides of the same coin.
Author: Language: English Episodes: 100

The Fitness Business Podcast with Erin Dimond and Jordan Dugger
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