EP | 703 - How a Stubborn Functional Health Coach Went From 'I'll Figure It Out' to $90K Months

EP | 703 - How a Stubborn Functional Health Coach Went From 'I'll Figure It Out' to $90K Months

Author: Erin Dimond and Jordan Dugger December 26, 2025 Duration: 49:33

Alyica Israel AKA Be Your Own Daddy is back on the podcast and we are going to talk about a lot of her business journey but one part in particular when she started to run ads and everything changed. Well not everything but when you listen, you'll understand what changed. The marketing game has changed since 2019 and it's important to keep up with what's working and hearing it from someone who's crushing in our field today is exactly what we are bringing you!

 

Time Stamps:

 

(0:10) Be Your Own Daddy Is Back

(1:30) What AB Barbell Looked Like Before IFCA

(3:40) Stubborn About Mentorship

(7:34) Data and The Entrepreneur's Mental and Emotional State

(12:55) 2019 vs 2025 Marketing Game

(19:50) Ads and The Ego

(23:00) Alycia's Ads Journey

(28:43) Ads Improve Your Sales and Nurture Skills

(41:35) The Fearlessness of Lacey Iskra

(44:00) Parting Advice

(48:33) Where To Find Alycia

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Erin Dimond and Jordan Dugger have built a seven-figure online coaching company, Transform 4Ever Systems, by focusing on more than just workouts. Their The Fitness Business Podcast with Erin Dimond and Jordan Dugger digs into that exact intersection where physical transformation meets entrepreneurial growth. Each episode feels like a candid conversation between two practitioners who are actively solving the complex problems fitness professionals face daily. You’ll hear them unpack the nuances of client communication, the psychology behind effective marketing, and the leadership strategies required to scale a coaching practice sustainably. This isn't a theoretical discussion; it's grounded in their real-world experience of building a successful brand from the ground up. While the core audience is fitness entrepreneurs and coaches, anyone with a serious interest in the business mechanics behind health and nutrition will find immense value. The dialogue moves seamlessly from the science of achieving physical results to the practical art of selling and influencing in a crowded market. Tuning into this podcast offers a direct line to the mindset and tactics used by operators who are in the trenches, making it a unique resource for those who want their passion for fitness to translate into a viable, impactful career. It’s for those who understand that changing a body and running a business are two sides of the same coin.
Author: Language: English Episodes: 100

The Fitness Business Podcast with Erin Dimond and Jordan Dugger
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