EP | 704 - How I Built a 7-Figure Business Working 4 Hours a Week [Hint → LTV]

EP | 704 - How I Built a 7-Figure Business Working 4 Hours a Week [Hint → LTV]

Author: Erin Dimond and Jordan Dugger December 29, 2025 Duration: 17:10

I used to work 70 hours a week. Grinding to make 30-40K/ month. I used to wonder how I'd ever have a family AND the life that I wanted. In the 3-4 years before having my son… I figured it out. I was able to scale from 40K to 140K/month and I went from working 70 hours a week in that business to 4 hours a week in that business.

Delegation and leadership played a part but the BIGGEST difference was learning how to increase LTV of every single client that came into my coaching (so I could work with LESS clients and make MORE money) and that's what I want to talk to you about today. 

We'll talk about what LTV actually looks like, what you need before you start running ads, how to not make the same mistake I made that costs me 6 figures, and more!

 

Time Stamps:

 

(0:45) 70 Hours A Week When I First Started

(2:07) Increasing LTV

(5:25) Upcoming January 4th Workshop

(5:50) The Mistake That Costed Me Multiple 6 Figures

(10:57) The Backend Offer

(12:05) LTV and Ads

(12:50) Your Offer

(13:59) My Maturity Leave

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Erin Dimond and Jordan Dugger have built a seven-figure online coaching company, Transform 4Ever Systems, by focusing on more than just workouts. Their The Fitness Business Podcast with Erin Dimond and Jordan Dugger digs into that exact intersection where physical transformation meets entrepreneurial growth. Each episode feels like a candid conversation between two practitioners who are actively solving the complex problems fitness professionals face daily. You’ll hear them unpack the nuances of client communication, the psychology behind effective marketing, and the leadership strategies required to scale a coaching practice sustainably. This isn't a theoretical discussion; it's grounded in their real-world experience of building a successful brand from the ground up. While the core audience is fitness entrepreneurs and coaches, anyone with a serious interest in the business mechanics behind health and nutrition will find immense value. The dialogue moves seamlessly from the science of achieving physical results to the practical art of selling and influencing in a crowded market. Tuning into this podcast offers a direct line to the mindset and tactics used by operators who are in the trenches, making it a unique resource for those who want their passion for fitness to translate into a viable, impactful career. It’s for those who understand that changing a body and running a business are two sides of the same coin.
Author: Language: English Episodes: 100

The Fitness Business Podcast with Erin Dimond and Jordan Dugger
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