EP | 743 - The Difference Between Content That Gets Likes and Content That Gets Clients

EP | 743 - The Difference Between Content That Gets Likes and Content That Gets Clients

Author: Erin Dimond and Jordan Dugger May 14, 2026 Duration: 12:50

We've worked with over 4,600 coaches across every niche from fitness, nutrition, hormone health, men's performance, postpartum, and any other one you could possibly think of. 

The single biggest gap between coaches who get engagement and coaches who book calls is not their offer quality. It's not how often they post. It's not even their follower count.

It's emotional specificity.

The coaches who are winning right now aren't saying "I help busy moms lose weight." They're saying things so specific that their ideal client reads it and feels like they're being watched.

In this episode I'm going to show you how to make that shift. From demographic content to emotional content. And I'm going to give you the exact process to find the language that makes your ICA stop mid-scroll.

 

Time Stamps:

 

(0:54) Quick Story

(2:14) Specificity Is Key

(4:04) IFCA Client Viral Example

(5:18) Using Claude For Intimate Hooks

(6:57) Desired Focused Content

(9:02) Consequence Based Urgency

(10:36) How This Applies To Ads

----------------

🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free!

----------------

Follow Us on Instagram

 


Erin Dimond and Jordan Dugger have built a seven-figure online coaching company, Transform 4Ever Systems, by focusing on more than just workouts. Their The Fitness Business Podcast with Erin Dimond and Jordan Dugger digs into that exact intersection where physical transformation meets entrepreneurial growth. Each episode feels like a candid conversation between two practitioners who are actively solving the complex problems fitness professionals face daily. You’ll hear them unpack the nuances of client communication, the psychology behind effective marketing, and the leadership strategies required to scale a coaching practice sustainably. This isn't a theoretical discussion; it's grounded in their real-world experience of building a successful brand from the ground up. While the core audience is fitness entrepreneurs and coaches, anyone with a serious interest in the business mechanics behind health and nutrition will find immense value. The dialogue moves seamlessly from the science of achieving physical results to the practical art of selling and influencing in a crowded market. Tuning into this podcast offers a direct line to the mindset and tactics used by operators who are in the trenches, making it a unique resource for those who want their passion for fitness to translate into a viable, impactful career. It’s for those who understand that changing a body and running a business are two sides of the same coin.
Author: Language: English Episodes: 50

The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Podcast Episodes
EP | 735 - The ONE Problem Actually Breaking Your Business [not-audio_url] [/not-audio_url]

Duration: 14:15
In today's episode, I'm going to show you exactly how to identify the ONE problem that's actually holding your business back… Because here's the truth: It is almost never everything. And if you can learn this skill as a…
EP | 732 - You Don't Have a Client Problem. You Have a CEO Problem [not-audio_url] [/not-audio_url]

Duration: 16:02
Most coaches think the hard part is getting their first clients but the truth is that's actually where the real problems begin. In this episode, I'm going to walk you through exactly where one of our students was when sh…
EP | 728 - How to Turn "Problem Clients" Into "Easy Clients" [not-audio_url] [/not-audio_url]

Duration: 10:25
I was listening to an IFCA coaching situation recently where a coach had a client who kept trying to quit. Not once… twice. And on the surface, it's easy to label that client as: Difficult, Non-compliant, Unmotivated, an…