EP | 750 - Featured Replay: Why Hormozi Was WRONG About (Value) - How to Attract Wealthy Clients Part 2/2

EP | 750 - Featured Replay: Why Hormozi Was WRONG About (Value) - How to Attract Wealthy Clients Part 2/2

Author: Erin Dimond and Jordan Dugger June 8, 2026 Duration: 24:36

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Finishing up our 2 part series on Hormozi's value equation and why it's not the complete picture when it comes to your fitness and health coaching business, we wanted to dive deeper into what we previously discussed last episode with your intrinsic worth. We'll cover and explain the 3 pillars, the two ways to scale your business, why you'll eventually need to shift from improving your coaching skills to improving your business skills, and more!

 

Time Stamps:

 

(0:44) Previous Episode on The Value Equation

(1:47) Making You More Valuable

(2:05) Your Intrinsic Worth

(2:57) Defining the Equation

(4:37) Who Do I Need to Become?

(5:52) My Story and Childhood

(9:32) Persuasion Power

(10:38) Impact Skills

(11:47) Two Ways to Scale Your Business

(14:42) Shifting Coaching to Business Skills

(19:52) Action, Action, Action

(21:57) How We Can Help

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Erin Dimond and Jordan Dugger have built a seven-figure online coaching company, Transform 4Ever Systems, by focusing on more than just workouts. Their The Fitness Business Podcast with Erin Dimond and Jordan Dugger digs into that exact intersection where physical transformation meets entrepreneurial growth. Each episode feels like a candid conversation between two practitioners who are actively solving the complex problems fitness professionals face daily. You’ll hear them unpack the nuances of client communication, the psychology behind effective marketing, and the leadership strategies required to scale a coaching practice sustainably. This isn't a theoretical discussion; it's grounded in their real-world experience of building a successful brand from the ground up. While the core audience is fitness entrepreneurs and coaches, anyone with a serious interest in the business mechanics behind health and nutrition will find immense value. The dialogue moves seamlessly from the science of achieving physical results to the practical art of selling and influencing in a crowded market. Tuning into this podcast offers a direct line to the mindset and tactics used by operators who are in the trenches, making it a unique resource for those who want their passion for fitness to translate into a viable, impactful career. It’s for those who understand that changing a body and running a business are two sides of the same coin.
Author: Language: English Episodes: 100

The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Podcast Episodes
EP | 655 - How To Create An LLC and When You Actually Need It [not-audio_url] [/not-audio_url]

Duration: 6:24
Short and to the point episode around a topic I get a lot of questions around and that is when should you establish your LLC and make your business legitimate. Immediately? Can I wait? The take home message in this episo…

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