Celebrating 35 Years of the ASCFG with Scott Shepherd

Celebrating 35 Years of the ASCFG with Scott Shepherd

Author: Scott Shepherd, Host and Flower Educator November 13, 2023 Duration: 26:06

After spending this week with the flower growing community of the Association of Specialty Cut Flower Growers, also know as ASCFG, I've come away more inspired and encouraged to see more growers and especially so many first time attendees to this very full conference. I'm Scott Shepherd and this is The Flower Podcast, where I love to chat with florists, floral designers, and flower farmers all over the world. Today I'd like to stress the importance of connection, connection between grower and designer or floral entrepreneurs.

The ASCFG conference was very special this year as they celebrated their 35th anniversary, while also celebrating Judy Laushman which has been a part of the ASCFG since the very beginning and this year she's retiring. When you see an organization like this and the tremendous impact it's had not only on the flower farmers and growers, but on the entire floriculture community all across North America and continues to reach around the world.

What started with Dr. Alan Armitage and Judy Laushman at the University of Georgia 35 years ago has sent ripples out and impacted lives of growers and florists for years to come.

Learn more about the ASCFG and all of our past guests by visiting TheFlowerPodcast.com

Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Stitcher, Amazon Music, Gaana, and many more!

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live's, and video extras.

Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Chrysal

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop


Scott Shepherd has spent years immersed in the world of blooms, not just as a host but as an educator, and he brings that entire perspective to The Flower Podcast. This isn't just about pretty arrangements; it's a deep, root-level exploration of the entire floral industry. Conversations here weave between the practical realities of running a business and the sheer creative joy found in a garden. You'll hear from the people whose hands are in the soil-flower farmers and growers-as well as the designers, photographers, and entrepreneurs who translate that natural beauty into art and commerce. Each episode features a different voice from this vibrant community, sharing specific knowledge on trends, techniques, and the personal journeys that fuel a life with flowers. Whether you're a professional florist looking for savvy advice, a hobbyist seeking inspiration, or simply someone who appreciates the intersection of nature and enterprise, this podcast offers a unique bouquet of insights. Tune in for genuine, meandering chats that always circle back to a shared passion, revealing the surprising depth and connectivity within the floral world.
Author: Language: English Episodes: 100

The Flower Podcast
Podcast Episodes
"A Christmas Carol" by Charles Dickens [not-audio_url] [/not-audio_url]

Duration: 28:57
Hello everyone! This is a special episode of The Flower Podcast. Often during this time of year we replay past episodes of our podcast, but this year I would like to share something from our family's archives. My Dad for…
Flower Farming for Profit: Lennie Larkin with B-Side Farm [not-audio_url] [/not-audio_url]

Duration: 1:06:21
Lennie Larkin, the founder of B-Side Farm, took her passion for flowers from a background in adult education to establishing an educational farm. Lennie's experience extends from managing educational farming programs to…
Connecting with Customers with Cathy Hillen-Rulloda [not-audio_url] [/not-audio_url]

Duration: 1:18:58
Today, I'm particularly excited because we're joined by someone I've had the pleasure of spending some time with during a trip to California – the incredibly talented Cathy Hillen-Rulloda. A true legend in the floral ind…
Growing Ilex for Florists: Lane DeVries with Sun Valley Floral Farms [not-audio_url] [/not-audio_url]

Duration: 51:53
Imagine growing up among tulips and lilies in the Netherlands, and then taking that green thumb all the way to building the first Dutch Glass greenhouse in California. From managing the growth of flowers to CEO and Presi…
Growing Heirloom Mums with Steve and Mandy O'Shea of 3 Porch Farm [not-audio_url] [/not-audio_url]

Duration: 1:13:56
For those who might have missed their previous visit to our podcast, let me quickly reintroduce this great duo. They're not just flower farmers; they're visionaries in flower farming, dedicated to being the most sustaina…
Life in Bloom with J Schwanke [not-audio_url] [/not-audio_url]

Duration: 1:15:43
A fourth-generation florist, J Schwanke is a flower expert, content producer, and professional speaker, and has not only made an mark within the flower community but has become a trusted voice and a source of inspiration…
Learning All About Waxflower with Adrian Parsons of Helix Australia [not-audio_url] [/not-audio_url]

Duration: 1:04:23
My guest this week is a Horticultural Sales & Marketing strategist with a remarkable 30-year career journey, he has navigated through the world of retail, wholesale, import, and export, licensing, sales, and marketing an…
Creating Forever Floral Designs with Bex Partridge of Botanical Tales [not-audio_url] [/not-audio_url]

Duration: 1:06:35
I am excited to introduce Bex Partridge of Botanical Tales in the UK. Specializing in creating sustainable, everlasting designs with dried flowers, Bex skillfully takes them through their lifecycle, from seed to breath-t…