Connecting with Customers with Cathy Hillen-Rulloda

Connecting with Customers with Cathy Hillen-Rulloda

Author: Scott Shepherd, Host and Flower Educator November 27, 2023 Duration: 1:18:58

Today, I'm particularly excited because we're joined by someone I've had the pleasure of spending some time with during a trip to California – the incredibly talented Cathy Hillen-Rulloda. A true legend in the floral industry, Cathy's dazzling career spans over 40 years. Not only is she a phenomenal designer whose work captivated audiences at the 1984 Olympics, but she's also a trailblazer in floral artistry, winning top honors in major competitions and inspiring audiences at over 300 industry events worldwide.

Her stunning creations have not only graced top magazines but also earned her unique accolades, such as having a new Anthurium named "Cathy Rulloda" in 2022 in her honor. Beyond her artistic achievements, Cathy is a significant influencer and leader within the floral community. Her work and guidance have shaped and inspired countless individuals within the industry.

It was great to take some time and chat about how she involved in a large florist chain of stores involved in the Olympics, dealing with floral allergies, creating a cohesive story for your customers, women influencing design stages, setting yourself apart from the competition, and the importance of truly connecting with your customers.

Learn more about Cathy Hillen-Rulloda and all of our past guests by visiting TheFlowerPodcast.com

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Scott Shepherd has spent years immersed in the world of blooms, not just as a host but as an educator, and he brings that entire perspective to The Flower Podcast. This isn't just about pretty arrangements; it's a deep, root-level exploration of the entire floral industry. Conversations here weave between the practical realities of running a business and the sheer creative joy found in a garden. You'll hear from the people whose hands are in the soil-flower farmers and growers-as well as the designers, photographers, and entrepreneurs who translate that natural beauty into art and commerce. Each episode features a different voice from this vibrant community, sharing specific knowledge on trends, techniques, and the personal journeys that fuel a life with flowers. Whether you're a professional florist looking for savvy advice, a hobbyist seeking inspiration, or simply someone who appreciates the intersection of nature and enterprise, this podcast offers a unique bouquet of insights. Tune in for genuine, meandering chats that always circle back to a shared passion, revealing the surprising depth and connectivity within the floral world.
Author: Language: English Episodes: 100

The Flower Podcast
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