Finding the Gaps in Your Flower Market with Eleanor Lonardo / The Borrowed Garden

Finding the Gaps in Your Flower Market with Eleanor Lonardo / The Borrowed Garden

Author: Scott Shepherd, Host and Flower Educator November 26, 2024 Duration: 1:15:17

Our guest this week is Eleanor Lonardo and her business is called The Borrowed Garden located in Crockett, California. Eleanor's is a small scale flower farmer that sells to florists in the East Bay/San Francisco area.

It's great to hear about her experiences as she began growing, the benefits of taking floral design workshops as a grower, the importance of photography, and so much more. There are several specialty crops that we explore, and it's great to hear the pros and cons of these truly specialty cut flowers.

Learn more about Eleanor and today's show notes with all of our past guests by visiting TheFlowerPodcast.com

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Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop


Scott Shepherd has spent years immersed in the world of blooms, not just as a host but as an educator, and he brings that entire perspective to The Flower Podcast. This isn't just about pretty arrangements; it's a deep, root-level exploration of the entire floral industry. Conversations here weave between the practical realities of running a business and the sheer creative joy found in a garden. You'll hear from the people whose hands are in the soil-flower farmers and growers-as well as the designers, photographers, and entrepreneurs who translate that natural beauty into art and commerce. Each episode features a different voice from this vibrant community, sharing specific knowledge on trends, techniques, and the personal journeys that fuel a life with flowers. Whether you're a professional florist looking for savvy advice, a hobbyist seeking inspiration, or simply someone who appreciates the intersection of nature and enterprise, this podcast offers a unique bouquet of insights. Tune in for genuine, meandering chats that always circle back to a shared passion, revealing the surprising depth and connectivity within the floral world.
Author: Language: English Episodes: 100

The Flower Podcast
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