Finding Your Ideal Wedding Client with Dawn Weisberg of Tularosa Flowers

Finding Your Ideal Wedding Client with Dawn Weisberg of Tularosa Flowers

Author: Scott Shepherd, Host and Flower Educator August 14, 2023 Duration: 1:13:08

If you have a deep desire to craft vibrant weddings and intricate designs, then you're in for a captivating discussion with Dawn Weisberg. She's the visionary behind Tularosa Flowers, located in Southern California, where she curates opulent wedding experiences and designs. With a rich background in costume design for theater and film, Dawn seamlessly translates her passion into beautiful floral artistry. A quote from Dawn says it all: "Tularosa Flowers is the maximum expression of what happens when wild, seasonal, delicious tapestry of color, texture, and scent are all interwoven together to produce extraordinary designs that are loaded with heart, passion, and her artistic vision." I'm thrilled to share this chat where Dawn candidly shares her insights, serving as a wellspring of inspiration and much more on this week's episode of The Flower Podcast.

In this episode Dawn highlighted how she was able to grow her business through styled shoots, that showcases her work and creativity in designing and planning weddings or events. These style shoots can serve as a portfolio and a way to attract potential clients who are looking for similar services. Dawn also emphasized the significance of exceeding her customers' expectations when it comes to luxury weddings. Over-delivering on the clients' visions means going above and beyond to make sure their dream wedding or event becomes a reality, even surpassing what they initially imagined. This attention to detail and commitment to providing exceptional service can lead to happy clients, positive word-of-mouth referrals, and a solid reputation in the industry.

Overall, Dawn's insights suggest that she's passionate about her work, and she understands the value of creativity, hard work, and customer satisfaction in the world of weddings floristry. 

Learn more about Dawn and all of our past guests by visiting TheFlowerPodcast.com

Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Stitcher, Amazon Music, Gaana, and many more!

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live's, and video extras.

Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Chrysal

Rooted Farmer

Real Flower Business

Accent Decor

The Gardeners Workshop


Scott Shepherd has spent years immersed in the world of blooms, not just as a host but as an educator, and he brings that entire perspective to The Flower Podcast. This isn't just about pretty arrangements; it's a deep, root-level exploration of the entire floral industry. Conversations here weave between the practical realities of running a business and the sheer creative joy found in a garden. You'll hear from the people whose hands are in the soil-flower farmers and growers-as well as the designers, photographers, and entrepreneurs who translate that natural beauty into art and commerce. Each episode features a different voice from this vibrant community, sharing specific knowledge on trends, techniques, and the personal journeys that fuel a life with flowers. Whether you're a professional florist looking for savvy advice, a hobbyist seeking inspiration, or simply someone who appreciates the intersection of nature and enterprise, this podcast offers a unique bouquet of insights. Tune in for genuine, meandering chats that always circle back to a shared passion, revealing the surprising depth and connectivity within the floral world.
Author: Language: English Episodes: 100

The Flower Podcast
Podcast Episodes
Growing Your Flower Dream:  Natalie Geehr of The Farmer Florist [not-audio_url] [/not-audio_url]

Duration: 1:06:01
My guest this week is Natalie Geehr and her business is theflowerfarmer.com located in Fresno, California. She grows in her backyard in addition to the 1/4 acre that she leases. Her big dream has allowed her to grow into…
Growing Sweet Peas with Marryn Mathis: The Farmhouse Flower Farm [not-audio_url] [/not-audio_url]

Duration: 1:01:21
We're excited to have Marryn Mathis from The Farmhouse Flower Farm on The Flower Podcast this week. She shares how she's grown and adapted her business to work with her family schedule while maximizing her product reach.…
Bringing Pansies Back with Brenna Estrada of Three Brothers Blooms [not-audio_url] [/not-audio_url]

Duration: 59:09
We're excited to share this NEW and second episode with Brenna Estrada!! Scroll below to connect with her page and listen to her first episode with The Flower Podcast. Home gardeners, flower farmers, and florists are alw…
2019 Replay: Rick Davis of Amaryllis, Inc. [not-audio_url] [/not-audio_url]

Duration: 57:04
Rick Davis of Amaryllis Design in Landover, Maryland is our guest this week on The Flower Podcast. Featured in publications such as Town & Country, Southern Accents, and listed as one of the Top Wedding Florists in the n…
Finding the Wellspring Flower Farm in Monroe, Ga. [not-audio_url] [/not-audio_url]

Duration: 1:01:31
During a recent visit to the Monroe Blooms Flower Show in Monroe, GA., I met Ashley Blackstone and Samantha Kramer from Wellspring Flower Farm. What stood out were their vibrant flower varieties and color palettes. In th…
Growing Lilies and More with Henk Onings of Onings America Part 1 [not-audio_url] [/not-audio_url]

Duration: 1:08:27
This week's guest was born in the Netherlands into a family that started their business in 1935 and now 3 generations later, soon to be 4 generations Onings Holland is known for distributing a wide range of flower bulbs,…
Growing in the Heat with Julia Keel, Full Keel Farm [not-audio_url] [/not-audio_url]

Duration: 1:16:21
We are starting off our new season with Julia Keel, co-owner of Full Keel Farm in north central Florida. Julia brings a wealth of knowledge and passion to the table as she specializes in cultivating specialty cut flowers…