Finding Your MVP with Ashley Fox of Ashley Fox Designs

Finding Your MVP with Ashley Fox of Ashley Fox Designs

Author: Scott Shepherd, Host and Flower Educator December 3, 2024 Duration: 1:06:44

This week, I'm joined by Ashley Fox, the creative force behind Ashley Fox Designs, a full-service floral studio in the Minneapolis/St. Paul area. Specializing in stunning floral arrangements for weddings, events, and editorial projects, Ashley is celebrated for her unique use of color and exceptional flower choices, drawing inspiration from the beauty of nature. With 25 years of experience and a background in horticulture and the arts, she carefully selects the finest local blooms alongside exclusive flower varieties from around the world.

Ashley emphasizes the importance of collaboration to ensure a seamless event, blending meticulous attention to detail with thoughtful logistics. Her remarkable work has been showcased in esteemed publications such as VOGUE.com and Martha Stewart Weddings. To foster strong client relationships, she effectively uses Pinterest to understand their preferences and align them with her artistic vision. By employing Canva for design boards and prioritizing her sourcing locally and utilizing Rooted Farmers, Ashley translates her ideas into breathtaking floral creations. Above all, her passion for her craft drives her commitment to delivering unique and memorable experiences for each of her clients.

Learn more about Ashley and today's show notes with all of our past guests by visiting TheFlowerPodcast.com.

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Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop


Scott Shepherd has spent years immersed in the world of blooms, not just as a host but as an educator, and he brings that entire perspective to The Flower Podcast. This isn't just about pretty arrangements; it's a deep, root-level exploration of the entire floral industry. Conversations here weave between the practical realities of running a business and the sheer creative joy found in a garden. You'll hear from the people whose hands are in the soil-flower farmers and growers-as well as the designers, photographers, and entrepreneurs who translate that natural beauty into art and commerce. Each episode features a different voice from this vibrant community, sharing specific knowledge on trends, techniques, and the personal journeys that fuel a life with flowers. Whether you're a professional florist looking for savvy advice, a hobbyist seeking inspiration, or simply someone who appreciates the intersection of nature and enterprise, this podcast offers a unique bouquet of insights. Tune in for genuine, meandering chats that always circle back to a shared passion, revealing the surprising depth and connectivity within the floral world.
Author: Language: English Episodes: 50

The Flower Podcast
Podcast Episodes
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