Fleurs de Villes: Celebrating Floral Artistry and Opportunity with Tina Barkley

Fleurs de Villes: Celebrating Floral Artistry and Opportunity with Tina Barkley

Author: Scott Shepherd, Host and Flower Educator September 4, 2025 Duration: 50:26

In this episode of The Flower Podcast, Scott is joined by Tina Barkley, co-founder of Fleurs de Villes. With more than 25 years in creative industries, Tina has built a career around bringing beauty, entrepreneurship, and storytelling together. She shares how floral artistry can go beyond decoration — becoming a way to tell stories, engage communities, and open new opportunities for your business.

From saying "no" as a chance to pivot, to embracing perseverance and creativity, Tina encourages florists, flower farmers, and designers to see exhibitions and collaborations as powerful stages for their artistry. Fleurs de Villes showcases what's possible when flowers meet imagination, and this conversation is full of inspiration for anyone looking to grow their business and creative voice.

Learn more about today's episode and all of our past guests by visiting TheFlowerPodcast.com

From timeless vessels that complement any bloom, to bold statement pieces that spark conversation, Accent Decor provides the tools you need to elevate your designs and showcase your creativity. Their ever-evolving collections are built with both beauty and functionality in mind, helping you share your unique floral story in every arrangement. Discover how Accent Decor can support your work by visiting accentdecor.com

Subscribe to The Flower Podcast on your favorite podcast platform. We are available on Apple Podcasts, Spotify, Amazon Music, and many more!

If you have a minute, it would be great if you could leave a review wherever you listen to our podcast.

You can also watch our conversations on YouTube, in addition to tip-filled videos and educational Lives. Be sure to subscribe to our channel so you don't miss a minute.


Scott Shepherd has spent years immersed in the world of blooms, not just as a host but as an educator, and he brings that entire perspective to The Flower Podcast. This isn't just about pretty arrangements; it's a deep, root-level exploration of the entire floral industry. Conversations here weave between the practical realities of running a business and the sheer creative joy found in a garden. You'll hear from the people whose hands are in the soil-flower farmers and growers-as well as the designers, photographers, and entrepreneurs who translate that natural beauty into art and commerce. Each episode features a different voice from this vibrant community, sharing specific knowledge on trends, techniques, and the personal journeys that fuel a life with flowers. Whether you're a professional florist looking for savvy advice, a hobbyist seeking inspiration, or simply someone who appreciates the intersection of nature and enterprise, this podcast offers a unique bouquet of insights. Tune in for genuine, meandering chats that always circle back to a shared passion, revealing the surprising depth and connectivity within the floral world.
Author: Language: English Episodes: 100

The Flower Podcast
Podcast Episodes
Selling to a Wholesaler: No Till Flowers with Scott Shepherd [not-audio_url] [/not-audio_url]

Duration: 1:03:09
I'm excited to share this week's episode with you! Earlier this year Jenny Love, flower farmer expert and host of the No Till Flowers podcast, asked me to be a guest on her podcast to chat about working with wholesalers…
Finding Your MVP with Ashley Fox of Ashley Fox Designs [not-audio_url] [/not-audio_url]

Duration: 1:06:44
This week, I'm joined by Ashley Fox, the creative force behind Ashley Fox Designs, a full-service floral studio in the Minneapolis/St. Paul area. Specializing in stunning floral arrangements for weddings, events, and edi…
Sarah Winward: Creating Weddings That Reflect Nature [not-audio_url] [/not-audio_url]

Duration: 1:13:38
Sarah Winward is a floral artist and event designer based in Salt Lake City, Utah, specializing in destination weddings. Her work, known for its seasonal, nature-inspired designs, has been featured in The New York Times…
Selling to Florists with Sarah Jo Eversole of Everbloom Fields [not-audio_url] [/not-audio_url]

Duration: 1:06:48
My guest this week is Sarah Jo Eversole, owner of Everbloom Fields in Lancaster, TX. It might be a micro flower farm, but she produces not only exceptional quality blooms but high volume as well. She shares many of her e…
Mindshift:  Serving Not Selling with Charlotte Smith [not-audio_url] [/not-audio_url]

Duration: 1:03:16
I'm excited to share that Charlotte Smith is our guest again on The Flower Podcast. Charlotte teaches farmers the skills they need to make money on their farms and live calm, balanced lives through mindset coaching. Goin…
Replay: Growing Dahlias with Kristine Albrecht of Santa Cruz Dahlias [not-audio_url] [/not-audio_url]

Duration: 1:10:28
Ready to talk Dahlias? This week my guest is Kristine Albrecht of Santa Cruz Dahlias. Known for her award winning dahlia hybrids and her book, Dahlia Breeding for the farmer florist and the home gardener, Kristine is sha…