Flower Farming for Profit: Lennie Larkin with B-Side Farm

Flower Farming for Profit: Lennie Larkin with B-Side Farm

Author: Scott Shepherd, Host and Flower Educator December 4, 2023 Duration: 1:06:21

Lennie Larkin, the founder of B-Side Farm, took her passion for flowers from a background in adult education to establishing an educational farm. Lennie's experience extends from managing educational farming programs to contributing as the West Coast Director for the Association of Specialty Cut Flower Growers and teaching at Santa Rosa Junior College.

This week we're going to learn about Lennie's research that's led to her new book called Flower Farming for Profit: The Complete Guide to Growing a Successful Cut Flower Business. In addition to her business curriculum for flower farmers, she also provides coaching, business advice and continues her grant funded research to help more flower farmers become more profitable.

In this episode, we discus how she started her flower farming business where she had six-figures in sales from her farm stand. She also discusses the importance of growing profitable flower crops and creating more processes and efficiencies to help everyone at the farm level with production. Lennie also shares about her research focusing on helping farmers become more profitable and her new book that's available for preorder now.

Lennie's link for the Freebie!

Order Flower Farming for Profit pre-order on Amazon.

Learn more about Lennie Larkin and all of our past guests by visiting TheFlowerPodcast.com

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Real Flower Business

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Scott Shepherd has spent years immersed in the world of blooms, not just as a host but as an educator, and he brings that entire perspective to The Flower Podcast. This isn't just about pretty arrangements; it's a deep, root-level exploration of the entire floral industry. Conversations here weave between the practical realities of running a business and the sheer creative joy found in a garden. You'll hear from the people whose hands are in the soil-flower farmers and growers-as well as the designers, photographers, and entrepreneurs who translate that natural beauty into art and commerce. Each episode features a different voice from this vibrant community, sharing specific knowledge on trends, techniques, and the personal journeys that fuel a life with flowers. Whether you're a professional florist looking for savvy advice, a hobbyist seeking inspiration, or simply someone who appreciates the intersection of nature and enterprise, this podcast offers a unique bouquet of insights. Tune in for genuine, meandering chats that always circle back to a shared passion, revealing the surprising depth and connectivity within the floral world.
Author: Language: English Episodes: 100

The Flower Podcast
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