Flowering Without Fear: The Florista, Meg Hutchinson

Flowering Without Fear: The Florista, Meg Hutchinson

Author: Scott Shepherd, Host and Flower Educator February 27, 2025 Duration: 1:08:31

Today's guest is Meg Hutchinson, owner of The Florista, a floral and event business based in Nashville, TN. Meg is known for specializing and creating custom floral designs, bringing her client's vision to life. Her focus is delivering the "Wow Factor" through bespoke floral experiences that exceed expectations.

In this episode we had a great time discussing several aspects of Meg's business.

  • Never underestimate the importance in investing in yourself and mastering basic mechanics.
  • Don't be afraid to take on projects that push you out of your comfort zone. It might be time to rebrand your business.
  • Knowing the story you want to bring your clients will help you define your look and direction with your brand.
  • We chat about how she budgets and shops for her events.
  • And a whole lot more……

Learn more about Meg Hutchinson and all of our past guests by visiting TheFlowerPodcast.com.

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We're grateful to have the Association of Specialty Cut Flower Growers as a sponsor for this episode. Feel free to learn more about them and all benefits of being a member as ASCFG.org.

If you're trying to source local flower farmers in your area visit LocalFlowers.org.


Scott Shepherd has spent years immersed in the world of blooms, not just as a host but as an educator, and he brings that entire perspective to The Flower Podcast. This isn't just about pretty arrangements; it's a deep, root-level exploration of the entire floral industry. Conversations here weave between the practical realities of running a business and the sheer creative joy found in a garden. You'll hear from the people whose hands are in the soil-flower farmers and growers-as well as the designers, photographers, and entrepreneurs who translate that natural beauty into art and commerce. Each episode features a different voice from this vibrant community, sharing specific knowledge on trends, techniques, and the personal journeys that fuel a life with flowers. Whether you're a professional florist looking for savvy advice, a hobbyist seeking inspiration, or simply someone who appreciates the intersection of nature and enterprise, this podcast offers a unique bouquet of insights. Tune in for genuine, meandering chats that always circle back to a shared passion, revealing the surprising depth and connectivity within the floral world.
Author: Language: English Episodes: 100

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