Mindshift:  Serving Not Selling with Charlotte Smith

Mindshift: Serving Not Selling with Charlotte Smith

Author: Scott Shepherd, Host and Flower Educator October 15, 2024 Duration: 1:03:16

I'm excited to share that Charlotte Smith is our guest again on The Flower Podcast. Charlotte teaches farmers the skills they need to make money on their farms and live calm, balanced lives through mindset coaching. Going against what most of us have been taught, Charlotte coaches in 13 countries to build successful profitable farms while also getting out from feeling overwhelmed, stressed, and anxious.

In 2016, Charlotte was named one of the Top 25 Most Influential Women in the World in Food and Agriculture by the non-profit, Food Tank and she is giving us a little dose of her coaching today on The Flower Podcast.  

The great thing about this kind of coaching is that it's good for any kind of business. So this episode isn't just for farmers, it's also for florists, educators, or anyone that's an entrepreneur with a business.

Today we chat about the importance of having and growing an email list for your business. In addition, we chat about hiring and putting systems in place to help encourage and strengthen your team and the importance of charging enough for your products so that you can cover all the expenses of hiring extra help, plus paying yourself.

Listen to our first episode with Charlotte Smith.

Learn more about Charlotte Smith and all of our past guests by visiting TheFlowerPodcast.com

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Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop


Scott Shepherd has spent years immersed in the world of blooms, not just as a host but as an educator, and he brings that entire perspective to The Flower Podcast. This isn't just about pretty arrangements; it's a deep, root-level exploration of the entire floral industry. Conversations here weave between the practical realities of running a business and the sheer creative joy found in a garden. You'll hear from the people whose hands are in the soil-flower farmers and growers-as well as the designers, photographers, and entrepreneurs who translate that natural beauty into art and commerce. Each episode features a different voice from this vibrant community, sharing specific knowledge on trends, techniques, and the personal journeys that fuel a life with flowers. Whether you're a professional florist looking for savvy advice, a hobbyist seeking inspiration, or simply someone who appreciates the intersection of nature and enterprise, this podcast offers a unique bouquet of insights. Tune in for genuine, meandering chats that always circle back to a shared passion, revealing the surprising depth and connectivity within the floral world.
Author: Language: English Episodes: 300

The Flower Podcast
Podcast Episodes
The Seeds We Save, The Blooms We Shape: Inside Dawn Creek Farm [not-audio_url] [/not-audio_url]

Duration: 1:12:41
This week, Scott sits down with Kori Hargreaves, the heart and hands behind Dawn Creek Farm, for a conversation rooted in seeds, selection, and the creative process of flower breeding. Kori shares insights from her decad…
Building Your Best Farm: Adrianne Gammie of Marilla Field and Flora [not-audio_url] [/not-audio_url]

Duration: 1:08:01
In this episode, we welcome back Adrianne Gammie, a dedicated flower farmer known for her intentional approach to business, sustainability, and community impact. Adrianne shares valuable insights from her evolving farm,…
Being the Face of Your Farm: Nicole Pitt, Flower Hill Farm [not-audio_url] [/not-audio_url]

Duration: 1:06:47
We're chatting with Nicole Pitt, the passionate owner of Flower Hill Farm, and a popular YouTube creator, as she shares her journey in the world of flower farming. Nicole's story is all about planting roots, both literal…
Design, Relationships, and Giving Back: Pili Fuentes's Floral Story [not-audio_url] [/not-audio_url]

Duration: 58:51
This week's episode highlights the importance of continual growth and learning in the floral industry. Our guest, Pili, exemplifies this by consistently investing in her skills through workshops and collaborations with l…
Streamlining and Growing Your Flower Business with Niki Irving [not-audio_url] [/not-audio_url]

Duration: 1:07:01
This week on The Flower Podcast our guest is Niki Irving, the owner and florist behind Flourish Flower Farm in Asheville, NC, where she grows a wide variety of flowers and foliage using sustainable methods. She creates b…
Flowering Without Fear: The Florista, Meg Hutchinson [not-audio_url] [/not-audio_url]

Duration: 1:08:31
Today's guest is Meg Hutchinson, owner of The Florista, a floral and event business based in Nashville, TN. Meg is known for specializing and creating custom floral designs, bringing her client's vision to life. Her focu…