Mindshift:  Serving Not Selling with Charlotte Smith

Mindshift: Serving Not Selling with Charlotte Smith

Author: Scott Shepherd, Host and Flower Educator October 15, 2024 Duration: 1:03:16

I'm excited to share that Charlotte Smith is our guest again on The Flower Podcast. Charlotte teaches farmers the skills they need to make money on their farms and live calm, balanced lives through mindset coaching. Going against what most of us have been taught, Charlotte coaches in 13 countries to build successful profitable farms while also getting out from feeling overwhelmed, stressed, and anxious.

In 2016, Charlotte was named one of the Top 25 Most Influential Women in the World in Food and Agriculture by the non-profit, Food Tank and she is giving us a little dose of her coaching today on The Flower Podcast.  

The great thing about this kind of coaching is that it's good for any kind of business. So this episode isn't just for farmers, it's also for florists, educators, or anyone that's an entrepreneur with a business.

Today we chat about the importance of having and growing an email list for your business. In addition, we chat about hiring and putting systems in place to help encourage and strengthen your team and the importance of charging enough for your products so that you can cover all the expenses of hiring extra help, plus paying yourself.

Listen to our first episode with Charlotte Smith.

Learn more about Charlotte Smith and all of our past guests by visiting TheFlowerPodcast.com

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Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop


Scott Shepherd has spent years immersed in the world of blooms, not just as a host but as an educator, and he brings that entire perspective to The Flower Podcast. This isn't just about pretty arrangements; it's a deep, root-level exploration of the entire floral industry. Conversations here weave between the practical realities of running a business and the sheer creative joy found in a garden. You'll hear from the people whose hands are in the soil-flower farmers and growers-as well as the designers, photographers, and entrepreneurs who translate that natural beauty into art and commerce. Each episode features a different voice from this vibrant community, sharing specific knowledge on trends, techniques, and the personal journeys that fuel a life with flowers. Whether you're a professional florist looking for savvy advice, a hobbyist seeking inspiration, or simply someone who appreciates the intersection of nature and enterprise, this podcast offers a unique bouquet of insights. Tune in for genuine, meandering chats that always circle back to a shared passion, revealing the surprising depth and connectivity within the floral world.
Author: Language: English Episodes: 300

The Flower Podcast
Podcast Episodes
Joyce Mason-Monheim: Floral Educator and Artisan [not-audio_url] [/not-audio_url]

Duration: 53:26
Freelance Designer and Floral Educational Specialist, Joyce Mason-Monheim AIFD CFD AAF PFCI AzMF chats with Scott on The Flower Podcast. Currently, the Creative Director of Accent Decor and a Teleflora Educational Specia…
Joyce Mason-Monheim: Floral Educator and Artisan [not-audio_url] [/not-audio_url]

Duration: 53:26
Freelance Designer and Floral Educational Specialist, Joyce Mason-Monheim AIFD CFD AAF PFCI AzMF chats with Scott on The Flower Podcast. Currently, the Creative Director of Accent Decor and a Teleflora Educational Specia…
Rick Davis with Amaryllis Floral and Event Designs [not-audio_url] [/not-audio_url]

Duration: 57:32
Rick Davis of Amaryllis Floral and Event Design in Landover, Maryland joins Scott this week on The Flower Podcast. Featured in publications such as Town & Country, Southern Accents, and listed as one of the Top Wedding F…
Susan McLeary: Her Passion with Flowers [not-audio_url] [/not-audio_url]

Duration: 52:07
Bringing fashion accessories to life through fabulous florals, Susan McLeary shares her innovation and inspiration in this week's chat with Scott. With her passion for teaching and pushing the boundaries of wearable flor…
The Story Behind Rose Story Farm [not-audio_url] [/not-audio_url]

Duration: 1:17:34
This week's guest is Danielle Dall'Armi and Bill Hahn of Rose Story Farm. Garden Roses are one of the highlights of any wedding and hearing the stories that brought Dani and Bill to this property, their journey and strug…
Hitomi Gilliam: Floral Artist and Educator [not-audio_url] [/not-audio_url]

Duration: 1:12:43
Hitomi Gilliam AIFD, has accomplished so much as a floral designer, business woman, lecturer, educator, and floral champion.This week she chats with Scott about expanding your flower choices, social media, trends, and th…
Sarah Campbell with Intrigue Designs [not-audio_url] [/not-audio_url]

Duration: 1:06:02
Sarah Campbell, owner of Intrigue Designs, chats this week with Scott. Sarah shares her passion for flowers and her business. She has created a highly successful wedding and event business in Annapolis, MD. She has toure…
Maxine Owens: Weddings and so much more!! [not-audio_url] [/not-audio_url]

Duration: 1:01:50
Maxine Owens, with Maxine Owens Designs, shares her story and travels with flowers. Scott and Maxine chat about her love of nature, movement, color, and texture that inspires the work of this southern creative. She share…
British Legend Paula Pryke [not-audio_url] [/not-audio_url]

Duration: 55:02
Paula Pryke, world-renown florist, author, and teacher is Scott's guest this week. She may call London, England home, but Paula continues to travel the world energizing the floral community with her dedication to teachin…