Planning for Profit with Jenny Marks, Trademarks Flower Farm

Planning for Profit with Jenny Marks, Trademarks Flower Farm

Author: Scott Shepherd, Host and Flower Educator September 18, 2025 Duration: 1:02:58

My guest today is Jenny Marks from Clifton Springs New York, a grower and educator who has built her business from the ground up. Jenny runs Trademarks Flower Farm, a productive one-acre farm celebrated for its gorgeous early spring blooms and smart, efficient growing practices. Alongside her own farm work, she created Trademark Farmer, where she teaches and mentors small-scale flower farmers who want to build profitable, sustainable businesses of their own.

Jenny is also the voice behind the Six Figure Flower Farming podcast and teaches an in-depth online course of the same name, sharing practical strategies to help growers plan, market, and manage their farms with confidence. On top of that, she serves as the Northeast Regional Director for the Association of Specialty Cut Flower Growers, helping connect and support growers throughout the region and today Jenny is on The Flower Podcast. 

Learn more about today's episode and all of our past guests by visiting TheFlowerPodcast.com 

Subscribe to The Flower Podcast on your favorite podcast platform. We are available on Apple Podcasts, Spotify, Amazon Music, and many more! If you have a minute, it would be great if you could leave a review wherever you listen to our podcast. 

You can also watch our conversations on YouTube, in addition to tip-filled videos and educational Lives. Be sure to subscribe to our channel so you don't miss a minute.


Scott Shepherd has spent years immersed in the world of blooms, not just as a host but as an educator, and he brings that entire perspective to The Flower Podcast. This isn't just about pretty arrangements; it's a deep, root-level exploration of the entire floral industry. Conversations here weave between the practical realities of running a business and the sheer creative joy found in a garden. You'll hear from the people whose hands are in the soil-flower farmers and growers-as well as the designers, photographers, and entrepreneurs who translate that natural beauty into art and commerce. Each episode features a different voice from this vibrant community, sharing specific knowledge on trends, techniques, and the personal journeys that fuel a life with flowers. Whether you're a professional florist looking for savvy advice, a hobbyist seeking inspiration, or simply someone who appreciates the intersection of nature and enterprise, this podcast offers a unique bouquet of insights. Tune in for genuine, meandering chats that always circle back to a shared passion, revealing the surprising depth and connectivity within the floral world.
Author: Language: English Episodes: 100

The Flower Podcast
Podcast Episodes
Selling to a Wholesaler: No Till Flowers with Scott Shepherd [not-audio_url] [/not-audio_url]

Duration: 1:03:09
I'm excited to share this week's episode with you! Earlier this year Jenny Love, flower farmer expert and host of the No Till Flowers podcast, asked me to be a guest on her podcast to chat about working with wholesalers…
Finding Your MVP with Ashley Fox of Ashley Fox Designs [not-audio_url] [/not-audio_url]

Duration: 1:06:44
This week, I'm joined by Ashley Fox, the creative force behind Ashley Fox Designs, a full-service floral studio in the Minneapolis/St. Paul area. Specializing in stunning floral arrangements for weddings, events, and edi…
Sarah Winward: Creating Weddings That Reflect Nature [not-audio_url] [/not-audio_url]

Duration: 1:13:38
Sarah Winward is a floral artist and event designer based in Salt Lake City, Utah, specializing in destination weddings. Her work, known for its seasonal, nature-inspired designs, has been featured in The New York Times…
Selling to Florists with Sarah Jo Eversole of Everbloom Fields [not-audio_url] [/not-audio_url]

Duration: 1:06:48
My guest this week is Sarah Jo Eversole, owner of Everbloom Fields in Lancaster, TX. It might be a micro flower farm, but she produces not only exceptional quality blooms but high volume as well. She shares many of her e…
Mindshift:  Serving Not Selling with Charlotte Smith [not-audio_url] [/not-audio_url]

Duration: 1:03:16
I'm excited to share that Charlotte Smith is our guest again on The Flower Podcast. Charlotte teaches farmers the skills they need to make money on their farms and live calm, balanced lives through mindset coaching. Goin…
Replay: Growing Dahlias with Kristine Albrecht of Santa Cruz Dahlias [not-audio_url] [/not-audio_url]

Duration: 1:10:28
Ready to talk Dahlias? This week my guest is Kristine Albrecht of Santa Cruz Dahlias. Known for her award winning dahlia hybrids and her book, Dahlia Breeding for the farmer florist and the home gardener, Kristine is sha…