Reaching Your Flower's Potential with Dennis Wheeler of Chrysal

Reaching Your Flower's Potential with Dennis Wheeler of Chrysal

Author: Scott Shepherd, Host and Flower Educator June 26, 2023 Duration: 1:16:47

In this episode, we dive into the world of flower care, exploring products to ensure the well-being of blooms before they reach our valued clients. My guest has an impressive career spanning nearly forty years in the horticultural industry. Dennis Wheeler currently serves as Sales Manager with Chrysal a global leader in post-harvest care for the past 29 years. Dennis embarked on his professional journey at a renowned greenhouse grower, where he dedicated himself to refining his expertise in the field.

Working in production, Dennis acquired invaluable hands-on experience and developed a profound understanding of the intricate processes involved in the cultivation and nurturing of plants. Dennis then transitioned into the world of sales where he spent three years with a prominent fresh cuts importer from Colombia, which provided him with the opportunity to expand his knowledge of the flower industry and cultivate key relationships. Dennis has become a trusted expert, consulting growers, wholesalers, and retailers on post-harvest care and handling.

So, let's get started, we're talking all things Chrysal, and learning how to unlock the full potential of our flowers! Learn more about Dennis and Chrysal, plus all of our past guests by visiting TheFlowerPodcast.com 

Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Stitcher, Amazon Music, Gaana, and many more! 

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, IG Lives, and video extras. 

Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Chrysal

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop

Alaska Peony Cooperative


Scott Shepherd has spent years immersed in the world of blooms, not just as a host but as an educator, and he brings that entire perspective to The Flower Podcast. This isn't just about pretty arrangements; it's a deep, root-level exploration of the entire floral industry. Conversations here weave between the practical realities of running a business and the sheer creative joy found in a garden. You'll hear from the people whose hands are in the soil-flower farmers and growers-as well as the designers, photographers, and entrepreneurs who translate that natural beauty into art and commerce. Each episode features a different voice from this vibrant community, sharing specific knowledge on trends, techniques, and the personal journeys that fuel a life with flowers. Whether you're a professional florist looking for savvy advice, a hobbyist seeking inspiration, or simply someone who appreciates the intersection of nature and enterprise, this podcast offers a unique bouquet of insights. Tune in for genuine, meandering chats that always circle back to a shared passion, revealing the surprising depth and connectivity within the floral world.
Author: Language: English Episodes: 100

The Flower Podcast
Podcast Episodes
Rethinking Growth with Lindsey Mizock of Pompelmo Floral [not-audio_url] [/not-audio_url]

Duration: 1:12:14
Scott Shepherd sits down with floral designer and grower Lindsey Mizock of Pompelmo Floral to talk about creativity, freelancing, and what it means to intentionally keep your business small. Lindsey shares insights from…
The Science and Art of Plant Breeding with Dr. Keith Hammett [not-audio_url] [/not-audio_url]

Duration: 1:11:38
This week, Scott explores the intersection of science and artistry in the world of flower breeding. Dr. Keith Hammett, New Zealand's leading ornamental plant breeder, shares his passion for developing Dahlias, Sweet Peas…
Starting Fresh with Galena Berkompas, Micro Flower Farm [not-audio_url] [/not-audio_url]

Duration: 1:08:23
Starting Fresh with Galena Berkompas Building a new flower farm from the ground up! In this episode, returning guest Galena Berkompas of Micro Flower Farm shares what it's like to start over on a new piece of land in Van…
What Is Your Most Important Tool: Madeline Hooper of Gardenfit [not-audio_url] [/not-audio_url]

Duration: 1:04:35
What Is Your Most Important Tool? Madeline Hooper has such a great story. After years in public relations, competing as a ballroom dancer, and teacher she turned her focus to gardening and helping others. Together with h…
Planning for Profit with Jenny Marks, Trademarks Flower Farm [not-audio_url] [/not-audio_url]

Duration: 1:02:58
My guest today is Jenny Marks from Clifton Springs New York, a grower and educator who has built her business from the ground up. Jenny runs Trademarks Flower Farm, a productive one-acre farm celebrated for its gorgeous…