Streamlining and Growing Your Flower Business with Niki Irving

Streamlining and Growing Your Flower Business with Niki Irving

Author: Scott Shepherd, Host and Flower Educator March 27, 2025 Duration: 1:07:01

This week on The Flower Podcast our guest is Niki Irving, the owner and florist behind Flourish Flower Farm in Asheville, NC, where she grows a wide variety of flowers and foliage using sustainable methods. She creates beautiful, seasonal arrangements for weddings and events, leads classes and workshops on the farm, and offers fresh bouquets at her farmstand. Niki is also the author of the popular book Growing Flowers: Everything You Need to Know About Planting, Tending, Harvesting, and Arranging Beautiful Blooms, first published in 2021 with a new edition set to release in 2025.

In this episode, Niki shares her journey in building a successful flower business. She discusses the importance of attracting the right customers, streamlining services, and diversifying income through various initiatives. Niki also highlights the value of customer education, the benefits of reviewing profit margins, and the role of ASCFG in supporting flower farmers. Learn how Niki manages to balance work and life while creating a business that aligns with her passions and priorities.

Rooted Farmers is free for flower buyers, from consumers to all kinds of florists. Additionally, flower farmers can save $75 on either of the plans they offer by using the code TFP25 for that discount. Follow this link to Rooted Farmers.

Learn more about today's episode and all of our past guests by visiting TheFlowerPodcast.com.

Subscribe to The Flower Podcast on your favorite podcast platform. We are available on Apple Podcasts, Spotify, Amazon Music, and many more!

You can also watch our conversations on YouTube, in addition to tip-filled videos and educational Lives. Be sure to subscribe to our channel so you don't miss a minute.


Scott Shepherd has spent years immersed in the world of blooms, not just as a host but as an educator, and he brings that entire perspective to The Flower Podcast. This isn't just about pretty arrangements; it's a deep, root-level exploration of the entire floral industry. Conversations here weave between the practical realities of running a business and the sheer creative joy found in a garden. You'll hear from the people whose hands are in the soil-flower farmers and growers-as well as the designers, photographers, and entrepreneurs who translate that natural beauty into art and commerce. Each episode features a different voice from this vibrant community, sharing specific knowledge on trends, techniques, and the personal journeys that fuel a life with flowers. Whether you're a professional florist looking for savvy advice, a hobbyist seeking inspiration, or simply someone who appreciates the intersection of nature and enterprise, this podcast offers a unique bouquet of insights. Tune in for genuine, meandering chats that always circle back to a shared passion, revealing the surprising depth and connectivity within the floral world.
Author: Language: English Episodes: 100

The Flower Podcast
Podcast Episodes
Selling to a Wholesaler: No Till Flowers with Scott Shepherd [not-audio_url] [/not-audio_url]

Duration: 1:03:09
I'm excited to share this week's episode with you! Earlier this year Jenny Love, flower farmer expert and host of the No Till Flowers podcast, asked me to be a guest on her podcast to chat about working with wholesalers…
Finding Your MVP with Ashley Fox of Ashley Fox Designs [not-audio_url] [/not-audio_url]

Duration: 1:06:44
This week, I'm joined by Ashley Fox, the creative force behind Ashley Fox Designs, a full-service floral studio in the Minneapolis/St. Paul area. Specializing in stunning floral arrangements for weddings, events, and edi…
Sarah Winward: Creating Weddings That Reflect Nature [not-audio_url] [/not-audio_url]

Duration: 1:13:38
Sarah Winward is a floral artist and event designer based in Salt Lake City, Utah, specializing in destination weddings. Her work, known for its seasonal, nature-inspired designs, has been featured in The New York Times…
Selling to Florists with Sarah Jo Eversole of Everbloom Fields [not-audio_url] [/not-audio_url]

Duration: 1:06:48
My guest this week is Sarah Jo Eversole, owner of Everbloom Fields in Lancaster, TX. It might be a micro flower farm, but she produces not only exceptional quality blooms but high volume as well. She shares many of her e…
Mindshift:  Serving Not Selling with Charlotte Smith [not-audio_url] [/not-audio_url]

Duration: 1:03:16
I'm excited to share that Charlotte Smith is our guest again on The Flower Podcast. Charlotte teaches farmers the skills they need to make money on their farms and live calm, balanced lives through mindset coaching. Goin…
Replay: Growing Dahlias with Kristine Albrecht of Santa Cruz Dahlias [not-audio_url] [/not-audio_url]

Duration: 1:10:28
Ready to talk Dahlias? This week my guest is Kristine Albrecht of Santa Cruz Dahlias. Known for her award winning dahlia hybrids and her book, Dahlia Breeding for the farmer florist and the home gardener, Kristine is sha…