Using Rooted Farmers to Track Trends, Sales, and More: A Database Goldmine

Using Rooted Farmers to Track Trends, Sales, and More: A Database Goldmine

Author: Scott Shepherd, Host and Flower Educator March 13, 2025 Duration: 1:08:20

Numbers are our friends! Digging deep into the data generated through the growing and selling of our flowers is an important part of creating a more sustainable business. This week, we're chatting with Adrianne Gammie, owner of Marilla Field and Flora, along with Amelia Ihlo, founder of Rooted Farmers.

We'll take the time to meet Adrianne and discuss with Amelia how to analyze data from 2024 to evaluate the flower crops grown by both of these growers, as well as analyze the data collected by Rooted Farmers from all its members.

Looking back and identifying which flowers and colors were popular helps us make informed decisions as we move into 2025. There are a lot of flowers and seeds in the ground and in transit to growers all over, so gaining insights from last year's data is particularly helpful as we continue our planning for this year. 

Rooted Farmers is free for flower buyers, from consumers to all kinds of florists. Additionally, flower farmers can save $75 on either of the plans they offer by using the code TFP25 for that discount. Follow this link to Rooted Farmers.

Learn more about today's episode and all of our past guests by visiting TheFlowerPodcast.com

Subscribe to The Flower Podcast on your favorite podcast platform. We are available on Apple Podcasts, Spotify, Amazon Music, and many more! 

You can also watch our conversations on YouTube, in addition to tip-filled videos and educational Lives. Be sure to subscribe to our channel so you don't miss a minute.


Scott Shepherd has spent years immersed in the world of blooms, not just as a host but as an educator, and he brings that entire perspective to The Flower Podcast. This isn't just about pretty arrangements; it's a deep, root-level exploration of the entire floral industry. Conversations here weave between the practical realities of running a business and the sheer creative joy found in a garden. You'll hear from the people whose hands are in the soil-flower farmers and growers-as well as the designers, photographers, and entrepreneurs who translate that natural beauty into art and commerce. Each episode features a different voice from this vibrant community, sharing specific knowledge on trends, techniques, and the personal journeys that fuel a life with flowers. Whether you're a professional florist looking for savvy advice, a hobbyist seeking inspiration, or simply someone who appreciates the intersection of nature and enterprise, this podcast offers a unique bouquet of insights. Tune in for genuine, meandering chats that always circle back to a shared passion, revealing the surprising depth and connectivity within the floral world.
Author: Language: English Episodes: 100

The Flower Podcast
Podcast Episodes
Growing Your Flower Dream:  Natalie Geehr of The Farmer Florist [not-audio_url] [/not-audio_url]

Duration: 1:06:01
My guest this week is Natalie Geehr and her business is theflowerfarmer.com located in Fresno, California. She grows in her backyard in addition to the 1/4 acre that she leases. Her big dream has allowed her to grow into…
Growing Sweet Peas with Marryn Mathis: The Farmhouse Flower Farm [not-audio_url] [/not-audio_url]

Duration: 1:01:21
We're excited to have Marryn Mathis from The Farmhouse Flower Farm on The Flower Podcast this week. She shares how she's grown and adapted her business to work with her family schedule while maximizing her product reach.…
Bringing Pansies Back with Brenna Estrada of Three Brothers Blooms [not-audio_url] [/not-audio_url]

Duration: 59:09
We're excited to share this NEW and second episode with Brenna Estrada!! Scroll below to connect with her page and listen to her first episode with The Flower Podcast. Home gardeners, flower farmers, and florists are alw…
2019 Replay: Rick Davis of Amaryllis, Inc. [not-audio_url] [/not-audio_url]

Duration: 57:04
Rick Davis of Amaryllis Design in Landover, Maryland is our guest this week on The Flower Podcast. Featured in publications such as Town & Country, Southern Accents, and listed as one of the Top Wedding Florists in the n…
Finding the Wellspring Flower Farm in Monroe, Ga. [not-audio_url] [/not-audio_url]

Duration: 1:01:31
During a recent visit to the Monroe Blooms Flower Show in Monroe, GA., I met Ashley Blackstone and Samantha Kramer from Wellspring Flower Farm. What stood out were their vibrant flower varieties and color palettes. In th…
Growing Lilies and More with Henk Onings of Onings America Part 1 [not-audio_url] [/not-audio_url]

Duration: 1:08:27
This week's guest was born in the Netherlands into a family that started their business in 1935 and now 3 generations later, soon to be 4 generations Onings Holland is known for distributing a wide range of flower bulbs,…
Growing in the Heat with Julia Keel, Full Keel Farm [not-audio_url] [/not-audio_url]

Duration: 1:16:21
We are starting off our new season with Julia Keel, co-owner of Full Keel Farm in north central Florida. Julia brings a wealth of knowledge and passion to the table as she specializes in cultivating specialty cut flowers…
Amelia's Flowers with Mattie Bush-Martin [not-audio_url] [/not-audio_url]

Duration: 48:36
One of the most exciting trends that I believe is here to stay is flower trucks. These mobile floral shops bring fresh blooms directly to communities, markets, and special events, offering a fun and unique experience for…