Weekly Blooms, Steady Profits, with Franceska McCaughan, The Hotel Florist®

Weekly Blooms, Steady Profits, with Franceska McCaughan, The Hotel Florist®

Author: Scott Shepherd, Host and Flower Educator August 7, 2025 Duration: 1:03:21

In this episode of The Flower Podcast, host Scott Shepherd sits down with Franceska McCaughan, The Hotel Florist, to explore how florists can grow their businesses with weekly floral accounts. Franceska shares her journey from experimenting with flower bars to building a thriving business serving hotels, restaurants, and professional spaces. She explains why embracing trial and error, thinking profit-first, and creating memorable client experiences can transform your floral business.

You'll learn:

-How weekly accounts can create reliable, recurring income


-Why embracing "no" as "not right now" can open new opportunities


-The importance of knowing your numbers and setting profit-first goals


-Tips for building client relationships that last


Whether you're a florist, event designer, or flower farmer looking to add a steady revenue stream, this conversation is packed with practical advice and inspiration. 

Learn more about Franceska's Starter Challenge - 7 days to learn how to pitch to hotels!

Learn more about today's episode and all of our past guests by visiting TheFlowerPodcast.com

Subscribe to The Flower Podcast on your favorite podcast platform. We are available on Apple Podcasts, Spotify, Amazon Music, and many more!

If you have a minute, it would be great if you could leave a review wherever you listen to our podcast.

You can also watch our conversations on YouTube, in addition to tip-filled videos and educational Lives. Be sure to subscribe to our channel so you don't miss a minute.


Scott Shepherd has spent years immersed in the world of blooms, not just as a host but as an educator, and he brings that entire perspective to The Flower Podcast. This isn't just about pretty arrangements; it's a deep, root-level exploration of the entire floral industry. Conversations here weave between the practical realities of running a business and the sheer creative joy found in a garden. You'll hear from the people whose hands are in the soil-flower farmers and growers-as well as the designers, photographers, and entrepreneurs who translate that natural beauty into art and commerce. Each episode features a different voice from this vibrant community, sharing specific knowledge on trends, techniques, and the personal journeys that fuel a life with flowers. Whether you're a professional florist looking for savvy advice, a hobbyist seeking inspiration, or simply someone who appreciates the intersection of nature and enterprise, this podcast offers a unique bouquet of insights. Tune in for genuine, meandering chats that always circle back to a shared passion, revealing the surprising depth and connectivity within the floral world.
Author: Language: English Episodes: 100

The Flower Podcast
Podcast Episodes
Building Your Best Farm: Adrianne Gammie of Marilla Field and Flora [not-audio_url] [/not-audio_url]

Duration: 1:08:01
In this episode, we welcome back Adrianne Gammie, a dedicated flower farmer known for her intentional approach to business, sustainability, and community impact. Adrianne shares valuable insights from her evolving farm,…
Being the Face of Your Farm: Nicole Pitt, Flower Hill Farm [not-audio_url] [/not-audio_url]

Duration: 1:06:47
We're chatting with Nicole Pitt, the passionate owner of Flower Hill Farm, and a popular YouTube creator, as she shares her journey in the world of flower farming. Nicole's story is all about planting roots, both literal…
Design, Relationships, and Giving Back: Pili Fuentes's Floral Story [not-audio_url] [/not-audio_url]

Duration: 58:51
This week's episode highlights the importance of continual growth and learning in the floral industry. Our guest, Pili, exemplifies this by consistently investing in her skills through workshops and collaborations with l…
Streamlining and Growing Your Flower Business with Niki Irving [not-audio_url] [/not-audio_url]

Duration: 1:07:01
This week on The Flower Podcast our guest is Niki Irving, the owner and florist behind Flourish Flower Farm in Asheville, NC, where she grows a wide variety of flowers and foliage using sustainable methods. She creates b…
Flowering Without Fear: The Florista, Meg Hutchinson [not-audio_url] [/not-audio_url]

Duration: 1:08:31
Today's guest is Meg Hutchinson, owner of The Florista, a floral and event business based in Nashville, TN. Meg is known for specializing and creating custom floral designs, bringing her client's vision to life. Her focu…
Christmas Special:  Charles Dickens "A Christmas Carol" 2025 [not-audio_url] [/not-audio_url]

Duration: 29:44
Hello everyone! This is a special episode of The Flower Podcast. This year we're continuing a tradition that started last year with sharing something from our family's archives. My Dad for many years has collected a wide…