Weekly Blooms, Steady Profits, with Franceska McCaughan, The Hotel Florist®

Weekly Blooms, Steady Profits, with Franceska McCaughan, The Hotel Florist®

Author: Scott Shepherd, Host and Flower Educator August 7, 2025 Duration: 1:03:21

In this episode of The Flower Podcast, host Scott Shepherd sits down with Franceska McCaughan, The Hotel Florist, to explore how florists can grow their businesses with weekly floral accounts. Franceska shares her journey from experimenting with flower bars to building a thriving business serving hotels, restaurants, and professional spaces. She explains why embracing trial and error, thinking profit-first, and creating memorable client experiences can transform your floral business.

You'll learn:

-How weekly accounts can create reliable, recurring income


-Why embracing "no" as "not right now" can open new opportunities


-The importance of knowing your numbers and setting profit-first goals


-Tips for building client relationships that last


Whether you're a florist, event designer, or flower farmer looking to add a steady revenue stream, this conversation is packed with practical advice and inspiration. 

Learn more about Franceska's Starter Challenge - 7 days to learn how to pitch to hotels!

Learn more about today's episode and all of our past guests by visiting TheFlowerPodcast.com

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Scott Shepherd has spent years immersed in the world of blooms, not just as a host but as an educator, and he brings that entire perspective to The Flower Podcast. This isn't just about pretty arrangements; it's a deep, root-level exploration of the entire floral industry. Conversations here weave between the practical realities of running a business and the sheer creative joy found in a garden. You'll hear from the people whose hands are in the soil-flower farmers and growers-as well as the designers, photographers, and entrepreneurs who translate that natural beauty into art and commerce. Each episode features a different voice from this vibrant community, sharing specific knowledge on trends, techniques, and the personal journeys that fuel a life with flowers. Whether you're a professional florist looking for savvy advice, a hobbyist seeking inspiration, or simply someone who appreciates the intersection of nature and enterprise, this podcast offers a unique bouquet of insights. Tune in for genuine, meandering chats that always circle back to a shared passion, revealing the surprising depth and connectivity within the floral world.
Author: Language: English Episodes: 100

The Flower Podcast
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